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PERODUA BEZZA Exterior_03_Bezza_sugar-brown-metallic-p-1600 - Coggle…
PERODUA BEZZA
EXTERNAL ENVIRONMENT FACTORS
NATURAL ENVIRONMENT
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Defination
Natural environment is an external factor where every business have to confront.
The concern in this area might in pollution, shortages of raw materials or governmental intervention.
pollution
The proportion of car owner in the population was increasing in Malaysia, as the need of the car was not just transportation for moving to other places
According to the Road Transport Department (JPJ) in Malasyia, it was shown that there were over 31.2 milion vehicles registered in the country until December 31 2019.
Perodua Bezza have been achieve top 9 best selling car in Malaysia which is 184,038 unit in 2019
shortage of natural
(fuel)
by growing of population, shortage of natural being a common issue which always be discussed
Those that supply national electricity grids or those used as fuel in Industrial development and population growth have led to a surge in the global demand for energy in recent years.
For solve this problem, Perodua come out the Eco system techology, which is reduce the amount of fuel use.
Due to this techonogy, Perodua succes to reduce some enegry crisis problem, and save the evironment
sales car tax exampation
The government has agreed to exempt sales tax up to 100 per cent for completely-knocked down (CKD) passenger vehicles and 5 percent changed for import car
Meaning that Perodua Bezza as a locally assembled car will be more attractive as compare with the improted car. because it's free SST or or whitout anying extra payment.
Due to this the sales of Perodua Bezza will be increse, because the price is surely cheaper that before.
TECHNOLOGICAL ENVIRONMENT :pen:
Perodua vehicle technology is increasingly advanced in Malaysia especially when they manufacture car models like Perodua Bezza.
• They care about the needs and satisfaction of consumers.
Eco System
• using saving car fuel system automatically.
Advantages of Perodua Bezza
• It has a smart key/smart entry, push start/stop button of an engine which the user no longer needs to turn on the car engine manually.
• It also has hand phone slot and USB port (rear/console) which is consumer can change their smartphone anytime.
Product variability
• Perodua Bezza has its own variability in terms of technology where it has specifications that can facilitate users.
• For example, it has multimedia system with navigation and smart link, so, it can make it easier for users to use the GPS app easily to get their destination.
Perodua Bezza makes foreign car models as inspiration to produce cars that have advanced technology in line with the passage of time.
It can help consumers get a car that looks expensive like a foreign brand car but at an affordable price
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POLITICAL ENVIRONMENT
PERODUA BEZZA ARE HAVING DISADVANTAGES WHENEVER THE GOVERNMENT MENTION ABOUT SUPPORTING PUBLIC TRANSPORT
SOMETIMES PUBLIC BUSES, LRT, MRT AND COMUTER ARE BEING PROMOTED WITH CHEAPER TICKET'S PRICE TO REDUCE GREENHOUSE GASES MADE BY CARS
THIS WILL EFFECT THE DEMAND OF PERODUA BEZZA
TO FIGHT THE POLITICAL DISADVANTAGES, PERODUA BEZZA ARE MADE WITH ECOSYSTEM. WHICH ARE FUEL EFFICIENCY AND ECO-FRIENDLY TO COMMUNITY AND LIVING.
GOVERNMENT WILL TRY TO RAISE TAXES SO MALAYSIAN WILL USE PUBLIC TRANSPORT.
A RAISE IN TAX POLICIES WILL EFFECT BUYERS AND DECREASE DEMAND ON PERODUA BEZZA
THIS IS BECAUSE, MOST MALAYSIAN ARE FROM B40 INCOME GROUP. IF THEY HAVE TO PAY A LOT, INCLUDING TAXES, THEY MIGHT CANNOT AFFORD TO HAVE FREESTYLE LIVING. THEN, THEY WILL PREFER TO USE PUBLIC TRANSPORT INSTEAD OF BUYING A CAR.
POLITICAL STABILITY
IMPORTANT
PERODUA BEZZA IS A NATIONS' PRIDE. THIS IS BECAUSE IT IS A MALAYSIA'S AUTOMOBILE PRODUCT
MALAYSIAN GOVERNMENT WILL GIVE THEIR SUPPORT SINCE PERODUA BEZZA IS AN ECO FRIENDLY SEDAN CARS
EVERY COUNTRY AND NATION ARE SUPPORTIVE TO GREEN PRODUCT INCLUDING AN ECO-FRIENDLY CARS. BEZZA ARE ONE OF MALAYSIAN PRODUCTS WHICH ARE PROMOTING GREEN LIFE, WCHICH WILL INCREASE OR MAKING MALAYSIA AS A WELL KNOWN COUNTRY IN THE WORLD FO THEIR KNOWLEDGE AND ACTION IN PROMOTING GREEN'S LIFE.
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CULTURAL ENVIRONMENT
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Perodua Bezza is ideal for urban youths looking for something bigger to efficientiy travers the concrete jungles of malaysia or just long journeys
Perodua Bezza is the second model for the inclugural appearance of Perodua's second brand new factory in Rawang, Selangor
Perodua Bezza it is the first Perodua vehicle to come with electronic stability control safety features
The Perodua bezza underwent a facelift by changing the design of the front bumper and rear bumper as well as more attractive gear up accessories.
This Perodua Bezza is also an Energy Saving Vehicle (EEV) and the first Malaysian car to feature an auto start-stop.
The culture of owning a car as a private vehide is a private vehide must be change in young individuals , especially for those living in major cities
Example: user can use a perodua Bezza car
perodua bezza is an internal venture with 95% local content
headlights perodua bezza halogen twin reflectors equipped with chrome finish, making it look like a luxury car.
ECONOMIC ENVIRONMENT
Positive
The occurrence of the covid-19 pandemic has also had a positive impact on the economy where demand for used vehicles has skyrocketed since June 2020
Negative
Limited vehicle production due to lack of demand due to pandemic covid-19 is due to many people being laid off.
In this case, Perodua need to reduce their production or change their promotion to attract more customers.
Market Variability
Low income group
For example, those who have their own jobs who do not have a fixed income estimate per month.
The price for Perodua Bezza is really reasonable and acceptable which only from RM 34580 to RM 49980
Perodua Bezza is totally different with the luxury brand car such as Mecedes or soon because they are target the different group the people.
Such as B40 income group which has income less than RM4000 a months
Perform physical promotion (disseminate brochures) or virtual (social media, time media etc ) with targeted wants and needs among users.
Perodua also offer to help their customers with better services which can raise their economy.
Giving better services, before, during and after sales so customer will attract and will become Perodua's fix customers as they are interested with the services.
With this, it is a win-win situation for both parties as they become each other source of economy.
Target new people working as youths.
The reason is young people can work harder and longer compared to older. If Perodua decide to focus equally on everyone, they might waste their time and money. This is because of not all old people interest with design. Sometime they buy cars because it is convenience.
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DEMOGRAPHIC ENVIRONMENT
AGE AND INCOME
YOUTH BUYERS
YOUNG WORKERS PREFERS TO WORK THAN FURTHER STUDY, MAKING BEZZA HIGH IN DEMAND
THOSE AGE 20-35 YEARS OLD WHO PREFERS TO NO LONGER DEPEND ON THEIR PARENT AND ARE IN B40 INCOME GROUP PREFERS BEZZA MORE
BEZZA HAS AFFORDABLE PRICE THAT FOCUSED ON B40 INCOME GROUP
THIS IS BECAUSE PERODUA KNEW THAT B40 INCOME GROUP ALSO NEEDS CAR. SOMETIMES THEY DO PART TIME JOBS TO MAKE SURE THEIR INCOME SECURE. BUYING BEZZA CAN ALLOW THE BUYERS TO DO OTHER JOBS TO SINCE IT IS ALSO CHEAPER AND SUITABLE FOR GRAB CARS SUCH AS MAXIM AND TAXI BECAUSE OF THE SIZE OF BEZZA.
BESIDE, GOVERNMENT ALSO SUPPORT CAR POOL TO WORK, WHICH MAKE BEZZA A PERFECT CHOICES. THIS IS BECAUSE BEZZA CAN LOAD 5 PERSON WITH EXTRA SPACES.
THOSE AGE 20-35 YEARS OLD WHO PREFERS TO NO LONGER DEPEND ON THEIR PARENT AND ARE IN B40 INCOME GROUP PREFERS BEZZA MORE
FAMILY STRUCTURE
YOUNG FAMILY PREFER SMALL FAMILY STRUCTURE
FAMILY WITH SMALL STURCTURE WILL MAKING PERODUA BEZZA AS THEIR FAMILY CAR SINCE IT HAS BIGGER SPACES AND SUITABLE FOR FAMILY.
HAVE BIGGER COMPARTMENT, SUITABLE FOR FAMILY AS IT CAN KEEP BIG STUFF IN IT
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PERODUA BEZZA FOCUSED ON SMALL FAMILY WITH EXTRA SAFETY WHERE BABY CHAIR CAN BE INSTALL AND STILL GOT A BIG SPACE SO THAT ALL PASSENGER WILL NOT FEELING UNCOMFORTABLE
THE REASON PERODUA USE THIS CONCEPT ARE BECAUSE BEFORE THIS, FAMILY NEED TO BUY BIG CARS, SO THEIR CHILDREN WILL BE COMFORTABLE, HOWEVER, SINCE BEZZA PROVIDE THE SAME CONCEPT BUT WITH CHEAPER AND ECO-FRIENDLY CAR, PARENT CAN HAVE THEIR DREAM CARS BUT WITH CHEAPER PRICES.
NOWADAYS, A FAMILY MUST EACH OWN A CAR.
THIS IS BECAUSE IT IS EASY TO GO FROM A PLACE TO ANOTHER PLACE AT ANYTIME. BESIDES, THE COST OF DRIVING OWN CAR, AND TOGETHER WITH FAMILY CAN REDUCE TIME AND COST COMPARING WITH USING PUBLIC TRANSPORT.
GENDER
PERODUA BEZZA ARE BUILD EQUALLY SUITABLE FOR ALL GENDER BASED ON THEIR PREFERENCES AND NEEDS
WOMEN HAVE NO LIMIT IN CAREERS LIKE BEFORE. DRIVING TO WORKPLACE IS THE BEST IDEA AND SAFER THAN TAKING PUBLIC TRANSPORT.
PERODUA BEZZA ARE CONCERNING ABOUT WOMEN'S DRIVER SAFETY, PROVING IT BY INTRODUCING 'HANDBAG HOOK'.
THIS IS BECAUSE WOMEN ARE SOMETIME VERY CARELESS WITH THE SAFETY OF THEIR BELONGINGS, GIVING PERODUA AN IDEA TO PROTECT WOMEN'S DRIVER.
MEN PREFERS SPORTY CARS WHICH STILL AFFORDABLE YET HAVE NICE DESIGN
PERODUA INTRODUCE THEIR FIRST SPORTY SEDAN CAR, FOCUSING ON MEN THAT LOVER SPORT CAR BUT CANNOT EFFORT THE EXPENSIVE ONE.
THE EXTERIOR DESIGN THAT BEZZA HAS, CAN ATTRACT MEN THAT LOVES TO BE TRENDY AND UP TO DATES. EVEN A FATHER OR A PERSON WHO HAS A FAMILY ALSO CAN BE SPORTY AND TRENDY ALL THE TIME.
ON 2020, PERODUA LAUNCH A NEW DESIGN WHICH IS MORE SPORTY, FOCUSING ON MENS BUYERS.
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ASSIGNMENT 1
ASSIGNMENT 2
UNIQUE PRODUCT PROPOSITION
the first latest technology introduced by the perodua company
It has a smart key/smart entry, push start/stop button of an engine
which the user no longer needs to turn on the car engine manually.
Hand phone slot and USB port (rear/console)
which is consumer can charge their smartphone anytime.
Eco mode system
When activated, engine operation and transmission control will change, where usually the terotel response will be tamed
fuel savings of 1 kilometer per liter
promote environmentally friendly driving with the aim of reducing carbon dioxide (CO2) pollution due to increased fuel consumption
Multimedia system
navigation
radio and map
Smart Link
bluetooth connecting with smartphone
connecting wifi
countdown camera
(reverse camera)
for safety and ease consume reverse the car
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Perodua Bezza is their most aerodynamic model
low floor
to provide more efficient fuel savings
aerodynamic fins
sophisticated security systems
received a five-star rating in ASEAN NCAP.
with that recognition, someone will be more confident to own it as well as drive it enywhere
the cargo space is quite large
With a capacity of 508 liters
users do not have to worry about going back to the village, going on vacation or shopping because the large space can accommodate more items.
4 P's STRATEGIES
PRODUCT
-variety of afforable perodua bezza service package among them are:
Tyre aligment and balancing, this for balance and align your tyres to ensure smooth and safe driving
Perodua Bezza is :Wheelbase; 2,455m , Lengh: 4,150 - 4,170 , Width: 1,620mm , Height: 1,510 - 1,525mm , and kerb Weight : 860-940 KG
Perodua Bezza: spacious interior
full size spare tyre provided
Fuel efficiency and affordable maintenance cost
Perodua bezza design is:
The exterior design seems to be more aggressive with more tapered headlights
New bumper design with fog lamp housing and square air rent finish
Countdown cameras and security features such as and electronic brakeforce distribution
Perodua Bezza features is :
The Perodua Bezza is offered petrol engine in the malaysia
Perodua Bezza engine specs then petrol engine displacement is 1329 CC
Perodua Bezza is available with manual and automatic transmission depending on the variant
The name BEZZA is called ' bez-za' which is derived from the word bezza. The letter '22', which was launched in conjunction with 22 years of perodua in country's automotive industry
PRICE
LIST PRICE
THE PRICE AND SERVICES PROVIDED FOR PERODUA BEZZA'S CUSTOMERS ARE SUITABLE AND MATCH WITH THEIR DESIRE.
SETTING COMPETITIVE PRICE BASED ON COMPETITORS. SETTING THE PRICE RANGE SO THAT THE COMPETITIONS IS NOT BIASED.
THIS IS TO MAKE SURE PERODUA LOYAL CUSTOMER WILL STILL GIVE THEIR TRUST TO PERODUA, AS IT IS ONE OF THE MALAYSIA'S AUTOMOBILE COMPANY THAT OFFERS CHEAPER PRICES.
PERODUA BEZZA BIGGEST COMPETITIORS ARE PROTON SAGA. THE PRICE RANGE FOR BOTH SEDAN ARE SAME.
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HOWEVER, PERODUA ALSO USING THE PREMIUM PRICING STRATEGIES WHICH OFFERTHE PRICE FOR NEW TYPE OF PERODUA BEZZA (WITH MORE ACCOMODATION) WITH HIGHER PRICE THAN BEFORE.
THE PREMIUM PRICE ARE TARGETED TO INCREASE PROFIT MARGIN, CONSIDERING THE COST WHEN OFFERING CHEAPER OR MARKET-ORIENTED PRICING.
THIS PREMIUM PRICES TARGETED ONLY TO THOSE THAT PREFER SPORT CAR, BUT WITH A BIT LOWER PRICES.
PERODUA DECIDED TO REFRESH BEZZA ON 2020, BASED ON CUSTOMERS NEEDS AND WANTS ON SPORTY CARS.
PRICING ARE USED TO ENHANCE IMAGE OF A PRODUCT. FOR PERODUA, THEIR IMAGE ARE NATIONAL'S CAR PRODUCT WITH AFFORDABLE PRICE.
REBATE
GOVERNMENT ARE GIVING REBATE TO PERODUA IN MANUFACTURING PRODUCT SO THAT PERODUA CAN OFFER CHEAPER PRICE.
THIS IS PART OF THE SUPPORT NATIONAL PRODUCT WHICH INCLUDE BUYING LOCAL CARS.
PAYMENT PERIOD AND CREDIT TERMS
COLLABORATE WITH BANK, PERODUA OFFER PERIOD PAYMENT INCLUDING INSURANCE AND ROAD TAX PAYMENT.
PERODUA ALWAYS GIVE THEIR CUSTOMERS SAME SERVICES. THERE IS NO BIASED TOWARDS CUSTOMERS SERVICES.
THIS WILL GAIN LOYAL CUSTOMERS AND INCREASE THE DEMAND OF PERODUA BEZZA.
ESPECIALLY SMALL FAMILY THAT IS FROM B40 INCOME LEVEL.
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ALLOW CUSTOMERS TO PAY MONTHLY WITHIN MAXIMUM OF 9 YEARS.
DISCOUNT
DISCOUNT ARE OFFER TO EVERY CUSTOMERS ON CERTAIN OCCASSION / SEASON.
GIVING DISCOUNTS WILL INCREASE THE DEMAND OF PERODUA BEZZA.
THIS IS TO RAISE AWARENESS ON PERODUA BEZZA SINCE SOME PEOPLE ARE MOST LIKELY BUYING CARS WITH DISCOUNTS.
THE ACTUAL COST OF MATERIALS AND PRODUCTION
HOW MUCH PERODUA WILLING TO OFFER TO THEIR CUSTOMERS, TO MAKE SURE THE COST OF PRODUCTION ARE PAID.
EVENTHOUGH PERODUA OFFER ATTRACTIVE PRICE THROUGH PERODUA BEZZA, IT STILL GIVE ACCEPTABLE PROFITS FOR PERODUA
COVID 19 EFFECT EVERY ECONOMY, INCLUDING PERODUA. HOWEVER PERODUA STILL PROVIDE FREE GIFT AND ALLOWED CUSTOMERS TO STILL HAVE FREE SERVICES.
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PLACE
Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers.
Selling Directly
Direct distribution involves distributing direct from the manufacturer to the consumer for example PERADUA providing directly to its target customer.
Get more personal feel of the market because it interacts directly with the customer so they can easily adapt to the changes.
Control the product's pricing and the method on which it should be sold.
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Indirect Distribution
Involves distributing the product using an intermediary for example manufacturer selling to a wholesaler and then on the retailer.
Perodua sell Bezza to Best Motor Enterprise Sdn. Bhd. So from that we can say Perodua as a manufacturer and Best Motor Enterprise Sdn. Bhd as a reseller.
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Market Coverage
Exclusive distribution
Involves limiting distribution to a single outlet.
The product is usually highly priced and requires the intermediary to place much detail in its sell.
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Selective distribution
This strategy is commonly used fir selling upscale product and is sold by reseller who deal only with high- quality product.
Selective distribution also normally be used by Perodua to promote Bezza. Consumers are willing to shop around and Perodua also want a large geographical spread.
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Intensive distribution
Used commonly to distribute low priced product or impulse purchases.
This method normally used by large business or manufacturers to reach customer nationwide or even globally.
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PROMOTION
Sale Promotion
Perodua Bezza only focuses on discount, coupons, displays, demonstrations in a short term incentive..
For example, Perodua Bezza will do a promotion like give 10% till 30% discount from normal price for Perodua Bezza
Advertisement
We need to follow the period time to promote the Perodua Bezza.
For example, Period time to promote a car is one year then after 1 year they cannot promote that’s car. It is because the company want give a chance for another cars model. After 2 or 3 years they can promote again Perodua Bezza but it must have changes in terms of components of cars in Perodua Bezza
It have many ways to advertising Perodua Bezza
For example, we using a broadcast, print the poster, or we blast the promotion with online, using a mobile phone, or in outdoor.
Personal Selling
We can influence others to buy Perodua Bezza and we can get the commission based on sales we got.
For example, staff need to find customer with give it to them the brochure of Perodua Bezza.
Media
We can promote the Perodua Bezza using social media
For example, we use a official account of Youtube channel, Instagram, Twitter and Facebook to promote benefit and speciality of Perodua Bezza.
Public Relations
Public relations are conducted through media, such as news paper, television and so on.
It helps public to know more details and understand about product
Picture show that PERODUA promote the Bezza through newspaper page, for let public know about this product and proving the basic information within it.
Besides that, if people are interested with it, can try contact the number which is have been given or make an appointment where the address below.
TARGET MARKET
CONSUMER SATISFY
GENDER
WOMEN
WOMEN WILL EVALUATE WITH COMFORT AND EASY ATTRACTION WITH THE COLOR IS RELEASED
WOMEN WILL FIND A SUITABLE VEHICLE USED AND FEATURES THAT ARE IN CONJUNCTION
MEN
MEN USUALLY CHOOSE A TYPE OF VEHICLE FOR EXAMPLE LIKE A SPORT CAR
THIS IS BECAUSE MEN MORE CHOOSE STYLE AND SATISFACTION TO USE
OCCUPATION
Peradua Bezza is tergeting to low income group, for example B40 group, or those students who just graduated and just get a new job.
The lowest deposit for the a Bezza(1.0G,MT) is RM3589.71 which is 10 percent from the total amount. This price is really reasonable, and most of the people able and willing to pay it.
Besides that, consumer able to choose thier monthly installment base on thier avaible. the lowest price that provide from Perodua is RM475. When is 9 years.
picture besides show the pricing detail to all Perodua Car, also Bezza as well.
MANUAL AND AUTO CAR USER
compare to the auto car demand, demand for manual car increase in the very slow way. even that, Perodua never ingore the manual car user, and still product it.
this can be proft by picture below, every type of Perodua car product in two different type, which is MT and AT. Meaning that Perodua still targeting the manual car user.
ENVIROMENT SAVER
By growing of population, we are facing shortage of natural problem espcesially fuel. It already a comman issue which always be discussed and talk about.
For solve this problem, Perodua Bezza come out woth the Eco System techonology, for recude the fuel use.
Perodua also knoe that, there are some enviroment saver who walling the puchase it for save the enviroment.
