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Samsung - Coggle Diagram
Samsung
character
Innovative
High quality
High value
Luxury
competitor
Huawei
Xiaomi
Apple
Sony
distribution
Online delivery
official stores
third-party
JB Hi-fi
BigW
Telstra
Optus
packaging
Paper box used
Smart
name
Means 'three stars' in English with the purpose of powerful and everlasting like stars in the sky
Founded by Lee Byung-Chul
pricing
Competitor-based
Value-based
logo
Changed seven times
Consist of seven stylised letters that make up the Samsung name
slogan
Inspire the World, Create the Future