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Lecture 1 - Coggle Diagram
Lecture 1
DEFINITIONS:
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Entrepenour:
When you act upon opportunities and ideas and transform them into value for others. The value that is created can be financial, cultural or [and] social
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Two main types of innovations
- You need to know where you are depending on what you are working on. Try tro be on the radical side, this is where entrepenaurs are! Act under uncertainty
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Innovation - In the eye of the beholder
- Make the customer feel familiar with it. The customer is often more conservative, but if you give them something that will shift their attention. Something that might be trendy such as enivormentally aware features of a car, then that would attract them more.
Typologies
- Olika sätt att vara innovativ
:one: Managed innovation
- Management Innovation: the same product but you innovate within the way it is done! IKEA - Allowing customer to be part of the assembley line to save a lot of money! So it is still furniture.
- Product, process or service innovation
- Business model innovation (Spotify) - If you wait till something is perfect, you will not be successful!
:two: Other innovation - Innovation as social change
- Youth culture, trends or social change
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Success Breeds Failure
- Doktor Lee who invented the TV became so full of himself that he started thinking that whatever he thinks he knows is right. He stopped looking for answers outwards
:check: Advice: Don't be too proud, don't be too conident. Surround yourself by people who challenge you!!
CONCLUSIONS
