Multimedia & Interactivity in Social Media - Coggle Diagram
Multimedia & Interactivity in Social Media
Social media is the use of digital technology to support the creation and sharing of multimedia content which represents peoples thought and ideas, sometimes different products on an online interactive platform.
The increase in sharing of user-generated content has led to the development of virtual communities where content can be submitted from all around the world.
Social media applications are Web 2.0 based and are generally delivered to the end user via web-based and mobile telephone technologies. Content is shared in an interactive forum and members are encouraged to view content posted by others, discuss content and share their own ideas.
Live streaming is a new and exciting way to share ideas
User-generated content creates a feeling of connectivity
End users can control who has access to their profile data and posts and who they accept as link members in their virtual community
Web space is free
A wider audience is available for the promotion of events/ products
Some of the interactive and multimedia features available in social media applications are:
User-generated content- updated any time and location check-ins
Live streaming and chat clients
Personalised pages and content sharing
Free web space
Can be a forum for abuse and has the potential to be intrusive and distracting if not properly managed
Extensive access via mobile digital devices may be expensive as they tend to be media rich and require excessive data downloads
Caustion should be exercised when revealing personal details
Some applications require additional plugins
Not all members of the target audience may have access to social media