Media Studies: Audience and Industry - Coggle Diagram
Media Studies: Audience and Industry
List of Ways of Watching Films:
A company producing more than one kind of media
Using online content to spread information - this is usually done by the audience rather than the institution
Merchandise and other items that carry the name of the text and make money for the institutions
One company having an interest in more than one stage of a text's life
Initiations working together to produce texts and content
An institution owning several examples of one type of media
Companies who produce media texts
New Media Technology
Any developing technology, usually digital, that seeks to enhance the audience experience
One piece of technology (hardware) that performs multiple functions
Connecting to others online, usually through dedicated sites
The people who a text is aimed at
The process of making a text
The process of advertising a text
Aspects of Film Production
How a text gets to its audience
The point whereby an audience can access a text
A large institution that owns a range of smaller institutions (e.g. Disney)
A specific group of the audience based on factors such as age, gender, location, lifestyle etc.
A large company that owns a subsidiary
A smaller company that is owned by a parent company
A game (usually app-based) that is initially free but extra features can be purchased to extend the life of the game (e.g. Fortnite)
A process whereby downloadable content can be accessed through the game, for a fee
Releasing a text on multiple platforms
A micropayment is a financial transaction involving a very small sum of money and usually one that occurs online
Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet
A rapid increase in the number or amount of something
Digital information that can be accessed online to expand the functions of a game
A concept whereby the functionality and interactivity of the web has increased due to high speed broadband and developing technology
The audience are encouraged to produce their own content and upload online (e.g. YouTube)
Above the line advertising
Advertising material that is paid for - trailers, TV and radio spots, billboards and posters etc. Most traditional marketing strategies follow this model
Below the line advertising
Advertising that is not directly paid for but still promotes a text - interviews with actors on chat shows, reviews in magazines, word of mouth etc.
Walt Disney - The Jungle Book (2016)
Second highest-grossing movie in April
49% were over 25 while 51% were under 25
Audiences in the age group of 18 to 24 led to 33 per cent of ticket sales
The movie scored a 95 per cent positive rating on Rotten Tomatoes and an “A” audience grade on Cinema Score
Jon Favreau showed sneak-peek footage of the Jungle Book at a 7,800-seat arena at a Disney fan convention in Anaheim, California, where thousands of posters were distributed
Disney’s marketers targeted the Hispanic audience by teaming with Univision, the American Spanish-language TV network, for a five-week stint that brought Jungle Book characters and clips to various shows and sports telecasts.
An extended 3D trailer for Jungle Book was played during the showing of Star Wars: The Force Awakens, of which the majority of the audience was male
The animal characters were deliberately created with a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film, in order to target older moviegoers.
To increase the appeal to adults, Disney circulated dramatic photographs that paired voice actors with their onscreen characters.
Disney theme park theatres in Florida and California offered sneak-peek previews, with several theme park stores selling Jungle Book merchandise before the film had even been released. And Disney even exhibited photogenic Jungle Book sand sculptures at its theme parks in Florida.
2016 and 2017: Disney as Number one Distributor (£301m UK theatrical revenue)
John Favreau produced and directed - Iron Man (1,2,3), The Avengers, Avengers: Age of Ultron. Directed Links/experience with non realist, fantasy high production value film genres.
Just under blockbuster budget at $177m.
Synergy - linking with original soundtrack/theme parks.
High production values incl. CGI and soundtrack.
Star Marketing - Scarlett Johansson et al voice over.
Wide/saturating distribution by one of The Big Five. Synergy with other Disney blockbusters.
Commercial success - homage to 1967 film.
Safe genre, simplistic emotive narrative -focus on entertainment values e.g. IMAX, 3D availability.
Cinemas were told they could open on the 4th of July in 2020
Skyfall and Specter together grossed 2billion
30 - 50 million was spent to move the release date for No Time to Die
Disney + increased by 50 million users during the covid period
The first film company to suggest to use simultaneous distribution was Universal, which was unpopular with other film companies
The normal length of time between the movie being released in cinema to being released as a physical copy/digital streaming platforms was 6 weeks.
Dyer defines one of the key factors in stardom as being 'charisma', a quality which marks starts as being 'special' and therefore differentiates them from ordinary members of the audience.
Dyer adopts a system by which film stars can be assigned to a particular archetype:
'The Good Joe' - Tom Holland (Spiderman)
'The Tough Guy' - Dwayne Johnson (Jumanji)
'The Pin-Up' - Any Bond Girl
'The Rebel' - Harrison Ford (SW a new hope)
'The Independent Women' - Brie Larson (Captain Marvel)
Independent film - Independent films are sometimes distinguishable by their content and style and the way in which the filmmakers' personal artistic vision is realised and are not done to make a profit.
Mainstream Film - Mainstream movies can be defined as movies that cost much to make and are created for profit (Hollywood, Bollywood).