Viral politics emanates from political entrepreneurs, that most often
will be directly affected people of a certain event or phenomenon (the
‘victims’) and/or groups and organisations, both NGOs and political parties
devoted to this particular cause (Burma Action Committee, Doctors Without
Borders, Amnesty International, United Nations, Oxfam, political parties or
politicians)
individuals acting only on behalf of
themselves, but usually being a part of a wider network of people sharing
views and notions of political strategy
spread information
and media content by word of mouth to wider groups of people through
personal interconnectedness