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reasons for consumer society - Coggle Diagram
reasons for consumer society
international picture
home-produced cheap oil
high levels of expansion in
electronic and electrical firms
tobacco
soft drinks
food processing
pharmaceutical industries
the airline industrues
IBM became the leader in the computer business
1944 GI Bill of rights helped veterans find stability
investors in war bonds had money to spend as their bonds matured
federal government defence spending
defence contracts
stimulated many corporations and and employed large numbers of workers
south and west received disproportionate amount of defence cash
typically deprived
baby boom
population increase
knock on effect
ie on home and school building
increased job opportunities?
'$10 billion power'
baby boomer's spending
food
cosmetics
entertainment
credit and the 'spend, not save mentality'
generation gap
depression era vs boomers
low interest loans available
1950s credit card
encouraged borrowing
advertising
encouraged borrowing
private indebtedness
increase in car and tv ownership
the preeminence of automobiles
road building expanded by interstate highway act 1956
on the road culture
growth of automobile industry
economy
job ops in new motels, restaurants etc
work not High quality
GM motors
change to life style
increased car ownership
move to suburbs
the suburban area,
effects on inner city
urban public transport shrivelled
inner city attractions such as art galleries struggled to attract patrons
Michigan Theatre in Detroit turned into car park = potent symbol of how inner city Detroit had crumbled
increased standard of living in the suburbs
houses came fitted with latest appliences
rise of the shopping mall