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Influencer Marketing - Coggle Diagram
Influencer Marketing
limiting factors
limited knowledge
environmental issues
(perceived) impact of behavior
motivation (elaboration likelihood model)
attitude (def)
relationship attitude and subjective norms
(social influences)
values and ethics
sustainable intentions - personal relevance
electronical Word of Mouth
brand attitude
credibility and creativity
Image Congruence
Para- social interaction
extrovert/introvert type of personality
followers and followees ratio
message sidedness
product depiction