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Strategic Alternatives - Coggle Diagram
Strategic Alternatives
Multidomestic Strategy
an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach.
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For example, 7 - eleven which allows customer to pay their utility bills at the store.
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A shortened term that covers three strategies: international, multinational, and global.
e.g. Microsoft, for example, offers the same software programs around the world but adjusts the programs to match local languages.
e.g. Global strategies also can be very effective for firms whose product or service is largely hidden from the customer’s view, such as silicon chip maker Intel.