B207 Shaping Buisness Opportunties, - Coggle Diagram
B207 Shaping Buisness Opportunties
Week 2: Block One In big Ideas IN Organisation
Week 1: Section 3.1 " What is Innovation? Innovtions as Suggested by Robert A. Iger CEO of thre walt Disney company)
Week 3:Block 1 " "Big ideas in oranisations".
Week 3: Block 1 Session 5: Focusing an offering- segmentation, targeting & positioning
Focus entials segmentation- The narrowing of customers to a smaller group to whom it will target its offering. (The Open University, 2018(c)
Postitioning is about taking a customerts perspectives. It is how the customers percieves their competing offerings. as an example a customer perspective will acommandate the customers neeeds.(Week 3 Block One " Big ideas in orgainsations". Section 5. 2 Positioning"
Week 1:Introduction to the Module: Session 1 Critical Session & Skills Audit).
Critcial Thinking As A Process: "The key to the development of critical thinking is to become accustomed to questioning information, rather than just accepting what you read or hear#" (
Source Week 1: Section 1.1" Crticial thinking as a process, The Open university, 2020 (c) ).
Source: Facione and Gittens, (2013).
• Demonstrate a strong point of perspective and structure, it Respectively. In-depth reflection (Cortell, 2011). ( Source: Week 1: Section 1.1." Critical Thinking & Sills Audit", The Open Univerity, (2020).
• You should collect your judgements about the material – (Example: this module, B205 reading the case studies, weighing the pros and cons.) ( Source: Week 1: Section 1.1." Critical Thinking & Sills Audit", The Open Univerity, (2020).
As an Example, as suggested by Cortell (2011) rightfully recognizes critical thinking as “A complex operation of both deliberate that involves a broad range of skills/attitudes, which will admit the following below, but is should be mentioned that this is not limited to following key actions: ( Source: Week 1: Section 1.1." Critical Thinking & Sills Audit", The Open Univerity, (2020).
In conclusion, the key to critical thinking is to be amazed and accustomed to asking questions about the information. For instance, rather than simply looking at what you said or learned. All it does is lead to scepticism. ( Source: Week 1: Section 1.1." Critical Thinking & Sills Audit", The Open Univerity, (2020).
Week4: Block 1 big ideas in organisations
Week 4 :" Block 1 big ideas in organisations Section 7.1 Promtion: marketing communications
Prompotion is known as Marketing communications
The latter is indentifying & Reconginising that they are several different ways to allow this to occur:
Communcation in marketing.
Avoid Potential confusion.
The marekting Mix: Advertising ,
personal selling,public relations- Markerters need to select their communcations carefully " Judiciously.(Block 1: Week 4 : Section 7.1 : Marketing communications)..
The marekting Mix :Promotion, Pricing, servicese, non-profit marketing (Block 1 big ideas in organisations Week 4 "Section 7.2-7.4).
Week 5 Section 9.1" What is an operations decision"?).
Walley (2017) Suggests that the following questions are part of the work force & the organzation elemnts of an operation strategy, which are the following:
All questions start with HOW at the beginnning:
Hierarchial management Structure?
Skills and Capabilites ?
Discretition to be devleopment in the work place?
shifts/organise patterns to be organised? (Week 5 Section 9.1" What is an operations decision"?).
Types of new product devleopment : As suggested by Walley (2017) indentifies three types of new products and service of development:
basic product does not change but there is an
to keep a product fresh.
New generation products
: an new version of software/exsisting online shopping service. (Open University,(2020) (C)
a new break through of ideas . Example Amazon first online shopping that offers an A-Z product range for consumers. (Week 6: Section 11.1 The importance of a new product development(NPD).
The traditional forms of finance. SME'S are major employers/drivers of economic growth. The employ a large percentage of the workforce and likewise covers the majority of the private sector as we cited and otained "Survey on the on the acess to fiance companies(Safe). (Week 7: Block one big ideas Section 13 : Financing the organisation/Source Activity 13.4 : Acess to finance).
Week 8 Block One "Section 15: Economic stability & analysing growth potentia- expanding into overseas markets. Examining the constraints on the busines expansions. the ease odf doing buisness in other countries can be impeded simply becausse of the diffculityof the perfomace of basics such as : The buisness constructions. For example, obtaining/getting credit, enforcing contracts and resolivng insovlevency:less/least. It most the buisness- users and thire regulations of how we do buisness will no doubtly change over time. For example it is more coducive/to the starting/operation of any local firm(Week 8 :Section 16.1 "Activity 16.1 Exploring the doing buisness index.
Pest is a menomic that makes up the political, economical, social and technological factors that consider external factors of a buisness(Week 8 block 1 big ideas in organisation". Section 15.1 " The business enviroment".
Week 9: Block 1" Session 17: Exploring public sector value (Bennighton and moore, 2010, Developed the orginal to provide to public services.
week 9:Public Sectors is repsonsible for Prodividing Public Services(Value added Tax) Department through Sector such as
public: Hospital/ education
week 9: Source: Figure 17.1 sector in 2017).- Sing post's (Picture)(Public & Private sectors(ONS,2015/OECD).
Block 1 Session 17: Exploring public sector value).
Mind Map Finished