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SEO: Ecommerce Strategies - Coggle Diagram
SEO: Ecommerce Strategies
Ecommerce Website Structure
Ecommerce silo structure
Blogging is powerful - webpages vs website
Good structure
users to find content
website rank better
bots to index your website quicker
Internal linking
Internal link and back link
Links from social media
Links from other websites
Internal links
SE do not miss pages
crawl your pages quicker
establish page authority
Optimize crawl budget
Navigation considerations
Avoid duplicates
Faceted navigation
Breadcrumbs
Understanding URLs
URL Structure
Secure your website
Hierarchy (/)
Keywords (separate by -)
Subdomains vs subdirectory
deeper subfolders = less authority
Subdirectory have more authority than subdomains
Anchor text
Clickable (internal / back linking
Managing broken and redireted links
Server error in Google search console
error page 404
Broken link checker
Page Optimization
Optimize product pages
search keyword + brand keyword on product's name
Product images - ALT Text
do not have url on images
More payment options - more usability
In depth on descriptions
Social share - beware of diverting the customers out
Optimizing content pages
Blogs increase website authority
answerthepublic.com
Youtube - collaborate with Youtuber
Buyer journey and keywords
Focus on keywords that
have clear buying intent
seek info about your product
suggest searchers
Canonical URLs
Canonicalization = The process of picking up the best webpage when there is more than one option
rel canonical tag
Use Redirect for duplicate page
User experience
Interstitial content e.g. pop-up
Page load speed
Relevancy
How easy it is to consume
SERP Optimization
(Search engine results page)
How SERP works
Videos
Google myBusiness
Answer boxes
Meta title (60 characters)
Meta description (160 characters)
Review
Rich snippet optimzation
Structure data - Structured data markup helper
Social media and video