Country-Based Theories:
Comparative Advantage

Criticisms of comparative advantage

Assumptions in Comparative Advantage

Factors Affecting Comparative Advantage

Definition

Comparative advantage is an economy's ability to produce a particular good or service at a lower opportunity cost than its trading partners.

Factors of Production

Exchange Rate

Trade Barriers

Inflation

Mobility

Costs

Constant Returns to Scale

Free Trade

Example of Comparative Advantage

Costs

Perfect Competiton

Mobility

Trade Barriers

Returns

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Here is a very simple example of how the law of comparative advantage functions. (To be clear, in the real world, things are much more complicated and less straightforward than this, so we’re simplifying for clarity.) In the diagram below, we have two countries: Red and Black country. These two countries can each produce two goods: Good X and Good Y.


Red Country has an Absolute Advantage over Black Country in producing both goods, but since their production possibility curves don’t meet, their costs are different, and there is room for specialization. Red should specialize in Good Y, and Black should specialize in Good X.


For Red, 1 unit of Good X ‘costs’ 5/7 or 0.71 units of Good Y, while for Black, 1 unit of X ‘costs’ 0.67 units of Good Y. Consequently, it is cheaper for Black to produce Good Y than it is for Red to produce the same good. Likewise, we can calculate that Red has a comparative advantage in creating Good Y.

Firm-Based Theories: Product Life Cycle

Definition:

A product life cycle is the amount of time a product goes from being introduced into the market until it's taken off the shelves. There are four stages in a product's life cycle—introduction, growth, maturity, and decline.

Four general accepted stages

Growth

Maturity

Introduction

Decline

Example

Oldsmobile began producing cars in 1897 but the brand was killed off in 2004. Its gas-guzzling muscle-car image lost its appeal, General Motors decided.

Woolworth's had a store in just about every small town and city in America until it shuttered its stores in 1997. It was the era of Walmart and other big-box stores.

Border's bookstore chain closed down in 2011. It couldn't survive the internet age.

Key Elements

The layout of the demand for the product

Competitions in international market

Manufacturing the product

Marketing strategy