Country-Based Theories:
Comparative Advantage
Criticisms of comparative advantage
Assumptions in Comparative Advantage
Factors Affecting Comparative Advantage
Definition
Comparative advantage is an economy's ability to produce a particular good or service at a lower opportunity cost than its trading partners.
Factors of Production
Exchange Rate
Trade Barriers
Inflation
Mobility
Costs
Constant Returns to Scale
Free Trade
Example of Comparative Advantage
Costs
Perfect Competiton
Mobility
Trade Barriers
Returns
Here is a very simple example of how the law of comparative advantage functions. (To be clear, in the real world, things are much more complicated and less straightforward than this, so we’re simplifying for clarity.) In the diagram below, we have two countries: Red and Black country. These two countries can each produce two goods: Good X and Good Y.
Red Country has an Absolute Advantage over Black Country in producing both goods, but since their production possibility curves don’t meet, their costs are different, and there is room for specialization. Red should specialize in Good Y, and Black should specialize in Good X.
For Red, 1 unit of Good X ‘costs’ 5/7 or 0.71 units of Good Y, while for Black, 1 unit of X ‘costs’ 0.67 units of Good Y. Consequently, it is cheaper for Black to produce Good Y than it is for Red to produce the same good. Likewise, we can calculate that Red has a comparative advantage in creating Good Y.
Firm-Based Theories: Product Life Cycle
Definition:
A product life cycle is the amount of time a product goes from being introduced into the market until it's taken off the shelves. There are four stages in a product's life cycle—introduction, growth, maturity, and decline.
Four general accepted stages
Growth
Maturity
Introduction
Decline
Example
Oldsmobile began producing cars in 1897 but the brand was killed off in 2004. Its gas-guzzling muscle-car image lost its appeal, General Motors decided.
Woolworth's had a store in just about every small town and city in America until it shuttered its stores in 1997. It was the era of Walmart and other big-box stores.
Border's bookstore chain closed down in 2011. It couldn't survive the internet age.
Key Elements
The layout of the demand for the product
Competitions in international market
Manufacturing the product
Marketing strategy