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Ready, Fire, Aim, zero to $100 Million in no time flat - Michael Masterson…
Ready, Fire, Aim, zero to $100 Million in no time flat - Michael Masterson
Part 1. Being all that you can be
Getting to the next level
Why employee size matters: A different way of measuring the four stages
Becoming a five-star business genius
Part 2. Stage one: Infancy
The supremacy of selling
Your optimum selling strategy and the four fundamental secrets of selling your first product
Mastering the copy side of selling
Secondary - yet important - Priorities for stage one businesses
A quick review of the problems, challenges, and opportunities faced by the stage one entrepreneur
Part 3. Stage two: childhood
From $1 million to $10 million and beyond: how to break through the one-product-company syndrome
Innovations - the key to second stage growth
Speed: putting ready, fire, aim into your business
Getting ready
What are you waiting for? start firing already
Aiming the product
Aiming the marketing, Part 1: a quick crash course
Aiming the marketing, Part 2: Understanding the buying frenzy
Ready, fire, aim in action
A quick review of the problems, challenges, and opportunities faced by the stage two entrepreneur
Part 4. Stage three: adolescence
Making the stage three transformation
Changing into a corporate leader
Filling your stage three business with stars and superstars
Bottlenecks, Bureaucracy, and politics
A quick review of the problems, challenges, and opportunities faced by the stage three entrepreneur
Part 5. Stage four: Adulthood
The last big change
Acting as your company's main investor