Ready, Fire, Aim, zero to $100 Million in no time flat - Michael Masterson
Part 1. Being all that you can be
- Getting to the next level
- Why employee size matters: A different way of measuring the four stages
- Becoming a five-star business genius
Part 2. Stage one: Infancy
- The supremacy of selling
- Your optimum selling strategy and the four fundamental secrets of selling your first product
- Mastering the copy side of selling
- Secondary - yet important - Priorities for stage one businesses
- A quick review of the problems, challenges, and opportunities faced by the stage one entrepreneur
Part 3. Stage two: childhood
- From $1 million to $10 million and beyond: how to break through the one-product-company syndrome
- Innovations - the key to second stage growth
- Speed: putting ready, fire, aim into your business
- Getting ready
- What are you waiting for? start firing already
- Aiming the product
- Aiming the marketing, Part 1: a quick crash course
- Aiming the marketing, Part 2: Understanding the buying frenzy
- Ready, fire, aim in action
- A quick review of the problems, challenges, and opportunities faced by the stage two entrepreneur
Part 4. Stage three: adolescence
- Making the stage three transformation
- Changing into a corporate leader
- Filling your stage three business with stars and superstars
- Bottlenecks, Bureaucracy, and politics
- A quick review of the problems, challenges, and opportunities faced by the stage three entrepreneur
Part 5. Stage four: Adulthood
- The last big change
- Acting as your company's main investor