Ready, Fire, Aim, zero to $100 Million in no time flat - Michael Masterson

Part 1. Being all that you can be

  1. Getting to the next level
  1. Why employee size matters: A different way of measuring the four stages
  1. Becoming a five-star business genius

Part 2. Stage one: Infancy

  1. The supremacy of selling
  1. Your optimum selling strategy and the four fundamental secrets of selling your first product
  1. Mastering the copy side of selling
  1. Secondary - yet important - Priorities for stage one businesses
  1. A quick review of the problems, challenges, and opportunities faced by the stage one entrepreneur

Part 3. Stage two: childhood

  1. From $1 million to $10 million and beyond: how to break through the one-product-company syndrome
  1. Innovations - the key to second stage growth
  1. Speed: putting ready, fire, aim into your business
  1. Getting ready
  1. What are you waiting for? start firing already
  1. Aiming the product
  1. Aiming the marketing, Part 1: a quick crash course
  1. Aiming the marketing, Part 2: Understanding the buying frenzy
  1. Ready, fire, aim in action
  1. A quick review of the problems, challenges, and opportunities faced by the stage two entrepreneur

Part 4. Stage three: adolescence

  1. Making the stage three transformation
  1. Changing into a corporate leader
  1. Filling your stage three business with stars and superstars
  1. Bottlenecks, Bureaucracy, and politics
  1. A quick review of the problems, challenges, and opportunities faced by the stage three entrepreneur

Part 5. Stage four: Adulthood

  1. The last big change
  1. Acting as your company's main investor