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(May 2020 - December 2020, Increase Customer Lifetime Value, Email…
May 2020 - December 2020
ReTest Campaign
A+
Failed 1001
To Launch July 2020
Passed 1001
Finish Up Campaign
Q3.Q4 Launch
Security+
To Launch July 2020
Network+
To Launch July 2020
New Alumni
Certified 6 days - 1 month ago
Weekly Emails for 1 month
Digital Badge
(Launched 2019)
Skill Sync
(To Launch Q1 2021)
Brand Ambassador
(Launched Q3)
Review Product on Store
(To Launch Q1 2021)
Store Club
(Launched 2019)
Mid Alumni
Certified 1 month - 1.5 years ago
Monthly Emails for 18 months
What's Next?
A+
Net+
Sec+
Trial Launching Q3
Net+
Sec+
A+
Trial Launching Q3
Sec+
CySA+
Network+
Trial Launching July 2020
Post Purchase, Pre Certify
Voucher
A+ 1002
Launched 8/2020**
A+ 1001
Launched 8/2020**
Security+
Launched 6/10/2020
Network+
Launched 6/10/2020
Store Club
Monthly Reminder Emails
Launched January 2020
Expiration Emails
To Launch July 2020
Onboarding Series
TBD
Pre-Expiration Alumni
Certified 1.5 - 3 years ago
Weekly Emails for 18 months
Skill Up - Get a Higher Level Cert to Renew Existing Cert
A+
Net+ or Sec+
CertMaster CE
Trial Launching Q3
Sec+
CySA+ or PenTest+
CerMaster CE
Trial Launching July 2020
Net+
Security+
CerMaster CE
Trial Launching Q3
Post-Expiration Alumni
Certified 3+ years ago
Weekly Emails
IT Career News & Weekly Reads
Launched 2018
Increase Customer Lifetime Value
Email Strategy Expansion