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vimr 2021 lead generation strategies - Coggle Diagram
vimr 2021 lead generation strategies
What is possible?
Labour intensive
Outbound email
How to source emails?
Email search tool
Email Verification to remove bounced emails
Cold calling
Effective but is it expensive?
2nd stage in a multi-stage outreach
Best use of time is to call users who have engaged with campaigns - Clicks/Opens
LinkedIn Sales Navigator
Content / blog
lead gen tools
Ebooks
Personal networks
LinkedIn connections
business loan brokers
Startup investors
What works?
Targeting
Understanding of where my business is struggling / has real pain points
Understanding of what is relevant in my market niche
Readiness to purchase???
"I'm like you, help me out" / "I'm following your journey, help me out"
Pressing pain point we are solving
Customer pitch
Cool software / technology
Plucky startup
Finance startup
Branding and PR
Early customer validation
Market awareness
Value proposition
"We're experts in ..."
Time saving calculator - "how much time is spent on expenses"
Our unique product features
List building
"Startups to watch"
Crunchbase
LinkedIn connections
Recently funded startups
Competitor: Trustpilot reviews, site testimonials, blog quotes, FB Ads comments
Ads
Facebook
Advertise the early sign up offer > click through to landing page to capture details.
Targeted ads - "Users who like Pleo" etc - £20 per day for 5 days
Run a 5 day test campaign
Google PPC
Costly
Probably not cost effective in our early stage