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Block 1 - Coggle Diagram
Block 1
Marketing
Marketing Concept
Marketing environment
The Micro environment
The macro environment
Focusing an offering
Markets
Segmentation
Targeting
Marketing research
The marketing mix - product
The marketing mix
Product
New product development
Product planning in detail
Marketing mix - Place (distibution)
Marketing mix - Promotion (communications)
The marketing mix - Pricing
Operations
Operations Management
operation managers
the importance of operation managers
Operations strategy
Market influence model
performance objectives
performance trade offs
Marketing and operations coordination
Finance
Raising finance
Working capital and retained earnings
Debt factoring
Bank overdrafts and facilities
Lease finance
Equity finance
Small business lending
Marketplace lending
Product and design
Product and service design
Product development
Design as a process
Design thinking
The design process