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Course Design - Coggle Diagram
Course Design
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Article: Developing an English for specific purpose curriculum for Asian call
centres: How theory can inform practice
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To investigate how the current applied linguistic research into the nature of call center communication can impact English communication training program content and design for the industry.
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Target Situation
A concern about the level of English communication skills in a company, where the customers are native speakers of English, but their customer services representatives (CSRs) are second language speakers of English.
Evaluation
The ability of the customer services representatives (CSRs) to communicate well in English by phone, thus ensuring the quality of these services.
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Syllabus
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Materials
Elements
Result
Communication failure has less to do with the traditional notions of poor language skills, and more to do with poor interactional and discoursal skills and cultural appreciation of the nuance of what the customer is saying.
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