ECCA Empowering Marketing (Core concepts: (Customer should know product…
ECCA Empowering Marketing
Challenge 1: Too many adwords spend is wasted on poor copywriting
Platform where customer links to product/page to be marketed, and answers several questions.
Freelancer with experience in writing adwords ads creates 8 ads with headline 1, headline 2, display path, and description.
Ads are delivered to client in easy to upload format.
Ads are shown to a panel of people who are part of target audience, who clicks ("votes") on the most tempting ad.
Ads are tested in an adwords account, sending traffic to the landing page, with X in spend.
Ads are automatically uploaded to the client's adwords account.
AI writes 20 ads, based on what customer inputs
AI takes into account what is on page/product page
AI takes into account competing ads. (From SEMrush?)
Challenge 2: Loosing profit by not localising ads
Customer inputs current ad in english.
Freelancer with experience in writing adwords ads in local language creates 8 ads, with headline 1, headline 2, display path, and description.
Ads are delivered to customer in easy to upload format.
Customer should know product and market best.
Though sometimes they don't...
Most people don't know how to do digital marketing.
It is expensive to hire agency to do the job.
It is expensive and time consuming to hire freelancer to do it.
We can achieve better results through big data.
We can use AI to reduce cost, at same or better results.
AI cannot YET
what the business is selling, what consumer is searching for, and whether there is a match. So far only a human can do so.
It is expensive to hire a dedicated person to do it