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GETTING TYPNL ONLINE SEMINAR UP AND RUNNING (WHAT What activities are …
GETTING TYPNL ONLINE SEMINAR
UP AND RUNNING
WHY
Why does this project need to exist?
existing graduates are asking for more coaching and support to implement TBC work at a price point they can afford
graduates requesting support that's easily accessible and time efficient
2 day is chock full of info AND they need more support
its the next place for graduates from 2 to go
graduates are requesting a community to support
only 20-25% of 80K graduates successful at implementation
how much more impact can we have if we could double the success rates of our graduates after year 1
customers can't do this on their own
need help in community for participants to have sustainable breakthroughs
builds TBC brand identity - gives product more rigour and efficacy
market is discovering power of coaching over time and want ongoing support in professional development
increases the value of our VP in the market and with other partners
brings in revenue, push past 1.2M
makes us more attractive to potential buyers
product ecosystem where 2 day flows into this and then 1:1 coaching
creates strong partnerships with clients and district offices
keeps them on the journey with you and loyal to your brand
this is your graduate program after TBC
THE VALUE PROPOSITION TO CLIENTS
PRODUCT EXTENSION AS AN ASSET VALUATION MULTIPLIER
what's the HOW MIGHT WE question?
How might we design an offer that articulates the VP as a next step in the TBC journey AND can be easily pushed out to all channels across the 3 month timeline?
WHAT
What activities are
involved in solving this problem?
to create a section on website to describe program
we need to create an online registration process for it
we need to decide how many per year and when, i.e. calendar of courses
need to identify and train other course leaders
need to figure out the processes, roles and accountabilities for maintaining the infrastructure
we need to do a cost analysis to figure out where the profit margin sits
need to sort out back end activities like registration, enrolment and logistics prep to get into course
who does what between sessions?
identifying online asynchronous communication platforms to support the community of learning i.e. does it link to website or is it separate?
need to establish both qualitative and quantitative metric to measure efficacy of program and help tell compelling story
need to integrate and automate metrics into program
easy way of collecting data
marketing activity - identify channels and collateral
need to educate current clients on VP
METRICS
determine which processes can be automated
PROCESS AUTOMATION
CLIENT SERVICES & COURSE FREQUENCT
REGISTRATION & FINANCIALS
MARKETING COLLATERAL & ACTIVITIY
WHO
Who are you solving this problem for?
2-day graduates who checked off, "I want a follow up course"
2-day graduates who go back and start implementing
people who don't mind 'upset'
why and what thinkers
solving it for TBC owners called, how do we get most money for company if we sell it?
solving for TBC owners, how do we travel less and plan for life transition?
solving for district leaders who can't take another day to do live PD
maximising TBC capacity after heavily investing in infrastructure development that would free us up to generate more revenue
is for TBC graduates who understand that this is a development process one grows into
CUSTOMER ARCHETYPE
TBC EXIT STRATEGY
Who can help you to solve this problem?
Innovias
- how to get people registered, sourced, automate communication with email group that are graduates from 2 Day and express interest in ongoing support, website management
Elisabeth Pancoast
- marketing collateral and operates marketing channels, operating twitter
Lana's resource
- workflow campaigns or email logic (if someone chooses something it takes you to another choice, AI and automates)
Robin Shepard
- market data collected via interviews, strategic trouble shooting
Tammy
- pushes buttons that make things go, works with Campaign Monitor, how to automate current activities to open up her capacity, email newsletter, facebook, creating content out on social media
Barb
- liase with Innovias, spearhead infrastructure integration btwn website, accounting and CRM, understands how data flows across integrated platform systems
Dagmar
- help with building and pushing out social media content
Stacy
- client services, course enrolment, backend processes between TBC and customers, managing relationships with clients
SC Design
- strategic thinking, holding the WHY
Michael's Guy
- Backend Automation
Jill Pancoast
- design marketing collateral and communication materials
Mal Pancoast & Cordell
- marketing channel
Leader Body Team Members
- marketing channel, course leaders
Managing Online Community Engagement
MARKETING - FROM STRATEGY TO IMPLEMENTATION
REGISTRATION AND CURRENT INFRASTRUCTURE
SCRUM MASTER
MANAGING THE CLIENT RELATIONSHIP
COMMUNICATING THE MESSAGE LIVE
HOW
What processes will you follow to solve this problem?
Barb working on webpage and integration process with Innovias
Meeting with Susanna to get project plan together
post school district contract - customer services and onboarding
elisabeth and Jill meet regularly to review campaign monitor capability
elisabeth and tammy work out shared learning process
process for email automation campaigns; existing customers and get them to buy more
How does the course get spoken about in the 2 day course in tandem with collateral that gets handed out
materials in the course folders: podcasts, tell your friends, register for online course
Elisabeth's design processes
how do you want to be communicating asynchronously with your participants in this program?
SCRUM
LIVE CHANNEL ENROLMENT
ONBOARDING & CLIENT SERVICES
What infrastructure will you need to support these processes?
campaign monitor - automated email/newsletter campaigns
goldmine - needs to be updated capture customers for and from multiple product lines
xero
authorise.net
refined website
facebook
twitter
youtube
vimeo
server
google classroom
google groups
find out what tools school leaders are using - choose the one they use most commonly and then select this one
MANAGING DIGITAL CHANNELS
AUTOMATING REGISTRATION WITH CURRENT INFRASTRUCTURE