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How likely is your crowdfunding campaign to succeed? (Platform (Funding…
How likely is your crowdfunding campaign to succeed?
Platform
Funding model
Kickstarter: Funds not released if goal not met
Indiegogo: Funds released even if goal not met
Pre-approvement
On kickstarter
Not on Indiegogo
Traffic
Restrictions
Tangible only on Kickstarter
More flexible on Indiegogo
Reward limitation
Unlimited on Kickstarter
12 on Indiegogo
Authorize amount
pledge increase
On Kickstarter
Not on Indiegogo
Survey to backers
On Kickstarter
Not on Indiegogo
Crowdfunding model
Equity
Lending
Donation
Rewards
Presales
Type of project
Highest sucess rates
Dance
Theatre
Music
Lowest success rates
Games
Movies
Softwares
Web
Momentum
Raise money early money fast
Keep the pace
Higher Turning point for high goals
Exposure
Followers
Platform featured
Campaign Length
Long enough to engage with audience
Short enough not to lose momentum
Amount raised
Less than $1K : strong tendency to fail
More than $500k: strong tendency to fail
Mid-small projects: highest probability to succeed
Most of the time, campaigns get no money at all or get exactly as much money as required
Location
95% of Kickstarter projects are US based
Ulule is French based
Words
Highest success rate at 100 words in description
Currency
Highest success rate in USD or GBP
Starting time
Sunday
12:00 AM