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4.2 Better targeting with Dynamic Remarketing (SETUP (LINK (GA (&…
4.2 Better targeting with
Dynamic Remarketing
:star: is:question:
PRECISELY
TARGET
REMARKETING
BASED
ON
CONTENT
or
PRODUCTS
USERS
VIEWD :eyes:
ON
my
SITE
RELATED
CONTENT
TOP
PERFOMING
CONTENT
PRODUCTS
PURCHASE
HISTORY
DEMOGRAPHIC
:fishing_pole_and_fish:
ONLINE
STORE
COLLECT
PROD
ID
USERS
VIEWD
LATER
ADVERTICE
THESE
PROD
TO
1 more item...
SETUP
LINK
GA
&
GOOGLE ADS
ENABLE
ADVERTISING
FEATURES
RETAIL
BUSINESSES
NEEDS
ALSO
CONNECT
Google Merchant Center
ENABLE
STEP :ONE:
FIND :mag:
VERTICAL
ATTRIBUTES
CREATE
CUSTOME
DIMENSIONS
WITH
#
UPDATE
WEBSITE
TAGS
STEP :TWO:
CREATE
AUDIENCE
:fishing_pole_and_fish:
GENERAL
USERS
VIEWD
HOMEpage
CATEGORY
PAGE
PROD
PAGES
VIEWED
INTERNAL(my site)
SEARCH
RESULTS
PRODUCT
LISTS
DETAIL
PAGES
USERS
WHO
ABANDONED :shopping_trolley:
PREVIOUSLY
:latin_cross:CONVERTED
STEP :THREE:
CREATE
DYNAMIC
ATTRIBUTES
BASED
ON
#
&LINK
THEM
TOmy
GOOGLE
ADS
ACCOUNT
STEP :FOUR:
CREATE
CAMPAIGN
IN
GOOGLE
ADS
VERTICAL
ATTRIBUES
#
INDUSTRY
DEPENDENT
2KINDS
OPTIONAL
REQUIRED
:fishing_pole_and_fish:
GOOGLE MERCHANDIZE STORE
USE
RETAIL
TRACK :truck:
PROD
USER
VIEWD
PAGE
USER
ON
TOTAL
VALUE
PROD
VIEWD
WE'LL USE
THESE #3
#
WHEN
setting
UP
CUSTOME
DIMENSIONS
USE
1 more item...
SO
1 more item...
TRACKING CODE
PROVIDED
BY
ANALYTICS
AFTER
SAVING
CUSTOME
DIMENSIONS
YOU
need
CREATE
ADDITIONAL
<CODE>
TO PASS
INFO like
PROD
ID
PAGE
TYPE
TOTAL
VALUE
ADD
CODE
PRODUCT
PAGES
ON
SITE
