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4.1 Introduction to remarketing (WHERE? (GOOGLE (DISPLAY (NETWORK),…
4.1 Introduction
to remarketing
:star:WHOM?
VISITED
:red_cross:PURCHASED
:red_cross:CONVERT
i.e.
COCKIES
LIST
OR
MOBILE-ADVERTISING
IDS
WHAT?
TARGET
&SHOW
RELEVANT
ADS
== IDENTIFY
BEHAVOUR
WHERE?
GOOGLE
DISPLAY
NETWORK
SEARCH
DOUBLECLICK
MOBILE
APPS
HOW?
CREATE
"AUDIENCE"
i.e.
TARGET
GROUPS
COMMON
ATTRIBUTES
SCRATCH
From
=
MADE-UP OF
COOKIE :cookie:
USERS
WITH IMPLEMENTED
CODE
GA
SO IF CLEAR
OUT OF
AUDIENCE
UNTIL
ENTER
1 more item...
EXAMPLE
USERS
ENTER
SPECIFIC
PAGE
PLAYED
VIDEO
FROM
SEGMENTS
SET-UP
PRECONFIGURED
LIST
DURATION
MEMBERSHIP
1 - 540 DAYS
LISTS
POPULATED
ADWORD
||
DOUBLECLICK
LINKED
GA
AUDIENCE
NEEDS
ELIGIBILITY
SEARCH
REMARKETING
1000 USERS
NOT IF
INCLUDE
DIMENSIONS
AGE
GENDER
INTEREST
BEST
PRACTICES
LINK
https://support.google.com/adwords/answer/6178664?hl=en