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Time variation (possible determining factor) (internal (content…
Time variation (possible determining factor)
internal
content
information quality
information amount
cannibalization
R&D ability
product quality
market share
profit margin
reputation (moderating effect)
external
competitor
reaction
profit margin
product quality
simultaneous vs. sequential
market share
competitor's timing decision (NPP and NPL time span)
customer
credibility (moderating effect)
the firm's past behavior
pent-up demand
risk aversion
perception of performance
uncertainty