Purpose: create unique customer segments for Nuggs/Avs, identify what products each segment desires. Discover best channels to deliver content to each segment for optimal engagement.

RQ 1: What are the most common methods of sport fan segmentation? Sub: What is the most optimal method of sport fan segmentation?

RQ 2: Who is the typical NBA fan?

RQ 3: Who is the typical NHL fan?
Sub: "typical" fan?

RQ 4: What makes the Denver sport market unique? Sub: how does unique market effect Avs/Nuggs?

Survey and Lit Review

Thematic and Coding Analysis

Survey

Thematic and Coding Analysis

Literature Review

Psychographic Analysis

Literature Review

Secondary Research/Data

Psychographic Analysis

Market Research

Secondary Research

Final Analysis

Segmentation

Market Research

Final Analysis

Segmentation

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Problem: customer segmentation based on psychographic info and the methods associated with segmentation.