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Ecology of Mass Media (Culture and Children (Cognitive immaturity:…
Ecology of Mass Media
Culture and Children
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Media affects sleeping habits, family meals, how leisure time is spent, and how people converse
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Action for Children's Television (ACT) "petition the FCC, requesting age-specific programming and advertising limits in children's television"
Theories
Social Cognitive Theory
Children learn from what they see. They identify a role model and learn/imitate the behavior, especially if it's rewarded
Cultivation Theory
Media teaches about the world and impacts behavior. Aggressive media teaches that it's okay to be aggressive and use violence
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Media influence
shapers, spreaders, and transformers
Affects their values, beliefs, attitudes and behavior. Basically affects nearly all aspects of socialization
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