Finding Information from a Postgraduate Point of View (Hallam's Main…
Finding Information from a Postgraduate Point of View
Set up a powerpoint presentation and deliver findings this way
User Experience for Postgraduate audience
Decision Making Stage
What key bits of information does the user need?
Hallam's Main Competitors
What are Hallam's competitors doing for their Postgrad audience?
University of Sheffield
University of Nottingham
New postgrad video like this one?
What information do I need to find out?
Why study this course at Sheffield Hallam?
how long is my course?
how much will it cost me?
is there a placement opportunity?
I wonder what the people on my course might be like?
are there any case studies of other students on this course?
Why study in Sheffield?
how far away from home is it?
is it friendly?
is it cheap?
nice places to eat?
Why study at Sheffield Hallam?
what are the facilities like?
what are the course leaders like?
What's postgraduate life like at Sheffield Hallam?
Do we have the same access to everything offered to UG?
Why should I become a postgraduate student? Is it for me?
Does the site answer these questions?
Earn £13,000 more a year (check this figure)
Change career direction
Loans are available of up to £10,609
What stage of decision making am I at?
might be a good idea
logistics and finer details need to be thought through and decided on
definitely a good idea
looked at all the information and settled on a decision to do a postgrad degree at Hallam
unsure- could easily be swayed either way
To get students to come to Hallam to study a postgraduate (and others?) course
What's the user experience like for a postgrad student?
Net Natives website
any data from the team about the current journey postgrad users take?
Awareness, Consideration, Intent, Decision, Conversion
Can we do an interview with a postgrad student and ask them what their experience was like choosing Hallam?
Has there been anything done on this recently?
Ask Kathy Davis?