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The Pitch (Elements of a pitch (Be well prepared (composure, calm, make…
The Pitch
Elements of a pitch
Show how the product works
Appeal to emotion/ Pathos
Be persuasive
identification with audience
entertaining
Don't be repetitive
Have confidence and be assertive
Be engaging
Be well prepared
composure
calm
make fast decisions
Able to accept criticism
Ask rhetorical questions to increase the audience's curiosity
Sharks always asked to see/ feel/ taste the product (live demo)
Able to show independent test results (credible evidence)
relevance
don't be discouraged when things aren't going well
eye-contact
What to avoid
stuttering
avoid looking too scared/nervous
shaking
avoid too much body movement
under-prepared
"erm..."
avoiding eye contact
speaking too softly
thinking/ pausing for too long
for certain audience, dressing informally
Delivery Styles
eloquent
confident
articulate
Persuasive
Smooth delivery
Good flow
No stuttering
Content
information
research on competitor brands
live demostrations
samples of product
credible evidence
facts
statistics
independent test results
inforgraphics
experimentation results
unique selling points
Strategy
evidence
give out samples
Common Experiences
the use of animals
Emotional/Personal appeal
babies
(hot) girls
sex appeals
dog
Fear factor
demo
celebrity appeal
catchphrases
relatable to investers
appropriate humour
humour