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Innovation Offerings (Offer Idea:
Innovating through Customer Obsession,…
Innovation Offerings
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CIP1 Reboot
For people wanting to know the basics of how to Innovate, CIP1 provides them a practical introduction to Lean Innovation
Use a generic case study that is easily understandable, and has easy access to customers for interviews
- fixing public transport
- eating healthy
- getting fitter
- improve the online shopping experience for clothes
Customer Obsession
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Interview 5 customers, capture insights
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CIP1
For people wanting to know the basics of how to Innovate, CIP1 provides them an overview of Lean Innovation
Introduces them to concepts, creates common language, exposure to process/language/approach
CIP2 Reboot
Recap of CIP1, extend it with more tools/techniques focussed on a real and current business problem. Get prepared for 6 weeks of experiments and a pitch
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CIP2
For teams with a known business problem they want to solve, CIP2 provides them with the tools, templates and coaching they need to carry out a 6 week innovation challenge
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