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CIP1 (Lean & Working Backwards (Working backwards (PR, FAQ, Visuals),…

- - - - Uber for haircuts
      - Insights of men checking their hair in a shop window
      - Customer pivot from female customers to timepoor men
    - - Wallhub
- - - - Explorer, Shopper, Vacationer, Prisioner
    - - ESVP
      - What jobs have you done in the past?
      - How many countries have you visited?
      - I know nothing, some, lots about Innovation
    - - Suggest a hypotheses format, and leave on screen. I believe [target market] will [do this action / use this solution] for [this reason].
      - Steve wants to do <goal>, but <pain>
      - Do we really need to look at customer hypotheses, problem hypothesis, solution hypotheses?
        Should we just make many Hypotheses and then identify risky assumptions.
      - Use Value Prop Canvas
      - Simplify this section
    - - Is it important? Is it important now?
      - Should we focus more on customer problems and testing potential solutions
      - Could do a 'lite' version, by showing a video on Business model canvas, and talking about needing to test for viability
    - - Customer Discovery & Ideation
        
        Personas
        
        Customer Discovery / Interviewing
        
        Identify Customer Problem Hypotheses
        
        Ideation - Propose solutions
        
        Assumptions
      - Rapid Experimentation with customers
        
        Idea refinement
        
        Pitching
        
        Rapid experiments with customers
        
        Viability / Business model
    - - Start with Idea, End with successful product.... Build the activities in the middle. Knowing customers, tools, techniques, experiments
      - 4Cs.
        
        Connection - joining it with something you know, pair share about what you already know, what they want to know.
        
        Concepts
        
        Concrete Practice, engagement, give feedback, video, demo, review, do a thing that demonstrates the concept
        
        Conclusions - wrap up, take personal notes, recap the concept, share your personal learning, write a note about how you will use this in your project/idea/job, stand up and pair up and discuss how you will apply this. Round of applause. Tick off a learning plan, add to a completion chart
      - Get content out of slides, and into wall charts
      - Gallery Walk - What did we learn yesterday? Recap it to someone else