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Chapter 5 (Commercialisation of physical activity (Impacts of media and…
Chapter 5
Commercialisation of physical activity
broadcast media
TV
Radio
Intertnet
Social media
Newsprint
Newspaper
Magazines
Outdoor media
Billboards
Sponsorship
Financial
Clothing
Equipment
Footwear
Ficilities
Impacts of media and sponsorship
Performer
Official
Sport
Audience
Spectator
Sponsor
Company
Ethical conduct by performers
Etiquette
Sportsmanship
Gamesmanship
Contract to compete
Performance enhancing drugs
Stimulants
Narcotic analgestics
Anabolic agents
Peptide hormones
Diuretic drugs
Blood dopping
Beta blockers
social groups and factors affecting participation
Ethnicity
Race
religion
culture
Age
Felxibility
skill levals
older people
suffer injuries
Tidal volume decreases
Social groups
Family
Role models
Provide equipment
Provide transport
Friends
Peers
Powerful in fluence
Disabilities
Impact of technology on physical acticity
Hawkeye
Performance analysis aids
Television
Positive impacts of technology
Performers
Sport
Offivcials
Audience
Spectators
Sponsor
Spectator behaviour
Hooliganisum
Strategies to combat hooliganism
Early kick-off
All-seater stadia
Segregation of fans
Improved security
Alcohol restrictions
Travel restrictions and banning orders
Educating spectators