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Marketing Mix (Promotion (Advertising (Newspaper, Radio), Sales Promotion…
Marketing Mix
Promotion
Advertising
Newspaper
Radio
Sales Promotion
Giveaways
Coupons and Discounts
Publicity
Participate in Local Community Music Festival
Social Media
Place
Storefront
Near Commonly Used Public Spaces
Center of Town
Product
100% Satisfaction Gurantee
Super-Premium Grade Ice Cream
Wide Variety of Interesting Flavors
Price
Price per Scoop Lowers as Amount of Scoops Increases
Similar Pricing Point to the Rest of the Market