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Revamped Reading Light Marketing Mix (Promotion (Sales Promotion (Coupons,…
Revamped Reading Light Marketing Mix
Promotion
Advertising
Place ads on websites
Amazon
Best Buy
Barnes and Noble
Television Commercials
Personal Selling
Trade Fairs/ Craft Shows
Conventions
BookCon
Book Expo America
YALLfest
Publicity
Events
Working Community Events
Employee Fairs/ Carnivals
Public Parties/ get-to-gathers
Volunteering
Reading to children
Helping the Community
Sales Promotion
Coupons
25% off coupuns
2 for 1 deals
Limited Time Only
limited Special Editions
Limited Time Sales/ Deals
Giveaways
Product giveaways
Coupon Giveaways
Price
Competitor Prices
Bluetooth Earbuds
Low: $3.50
High: $3,000.00
Book Light Prices
High: $44.97
Low: $0.99
Approximate Pricing
Around $40.00
Place
Location
Physical
Bookstores
Barnes and Noble
Books-A-Million
Half Price Books
Supermarkets
Walmart
Target
Kmart
Technology Stores
Best Buy
Online
Custom Website
Amazon
Channel of Distrubution
Selling through Custom Website: Retailer --- Customer
Selling through Amazon or Physical Locations: Company --- Wholesaler --- Retailer --- Consumer
Product
Standards
Wireless/ Bluetooth
Glitch-free Appliction
Working Light
Product Life Cycle
Will start at beginning of Early Majority stage
Possibly short life cycle due to switch to electronic reading
Warranties/Guaranties
Full warranty of product (length of warranty TBD)
Implied Warranty that product works as a reading light
Features
Timer
Automatic Shut-Off
Light Dimer
Color Changing LIght
Different sized earpieces
Multiple colors/styles