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Initial Marketing Mix (Promotion (Product Launch Events, Youtube Ads,…
Initial Marketing Mix
Product
Some type of warranty (not yet decided)
Types of products:
Eyeshadow (singles and palettes)
Loose Setting Powder
Foundation:
Pressed powder
Liquid
Mascara
Lipstick
Highlighter!!!
Brushes/applicators
Promotion
Product Launch Events
Youtube Ads
Social Media
Local Events (Live Demos, etc.)
Paid Promotions to Beauty Gurus
Price
Competitor Pricing
Tarte: Mid-High end
Elf: VERY Low end
Physicians Formula: Lower Mid range
Bare Minerals: High End
I'm aiming for Mid range pricing
Place
Internet Store
Direct Distribution (Manufacturer to Customer)
Occassional Local Events where products are sold in person
Mobile App