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Anthony Giddens: image (Post-Fordist Capitalism (Tightly knit urban…
Anthony Giddens: 
Post-Fordist Capitalism
Tightly knit urban communities based on similar income and employment help human nature's desire for solidarity by giving members a sense of support and identity that encourage them to challenge economic and cultural elites
Post-Fordist capitalism (decline of industry) has fragmented urban communities and made the modern workforce atomised and alienated
While post-Fordist capitalism is liberating for individual as they can create their own individual identities, they will find it more difficult to develop as society becomes more unstructured
The decline of communities makes humans more likely to be influenced by economic and cultural elites
For human nature to flourish in 21st century:
:champagne: need more investing in infrastructure (e.g. better transport)
:champagne: A modernised system of education that prepares people for the knowledge economy (where physical capacity is less important)
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The Third Way
The effects of capitalism and individualism are irreversible so any future project to achieve greater equality should recognise this
key themes
"The Third Way: The Renewal of Social Democracy" (written after 1997 and in first year of New Labour)
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Reject social intervention, new approach to social democracy.
The Third Way: The Renewal of Social Democracy 1998: argued for a new political approach that drew on strengths of social democracy, and used neo-liberal free-market ideas .Avoiding weakness of two ideologies.
Society needs to have a more proactive element in order to survive, government can be less economically involved, but still needs to invest well in infrastructure, e.g. better public services.
Revisionist socialist ideals, state needed tom work in modern global capitalist society. Further state action therefore needed to maintain economic sustainability- link Keynesian ideas.
Beliefs
- Education should be modernised to teach more on the economy. Physical capacity is less important
- Development could be harder as society harder to define. Humans easier to be influenced by economic and cultural elites.
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