Touch - Marketing Mix
Place
Promotion
Price
Product
Standards/Grades
Product Life Cycle
Warranties/Guarantees
Storefront v. Internet
Channel of Distribution
Distribution Strategies
Competitor Pricing
Strategies
Budget
Public Relations
Publicity
Advertising
Personal Selling
Sales Promotion
Other companies asking for donations don't really have pricing, since it's donations, as my campaign is. If they also sell other merchandise though, I've seen that 4ocean sells their bracelets for $20 each, but also promise to remove a pound of trash from the ocean for it. Though the bracelet itself is fairly expensive, it's because people know they are helping take a small step towards cleaning the ocean and helping the environment.
When starting out, the budget could be somewhere around $750 for advertising. Merchandise would start out with a few t shirts, but not too many, just to see how many people actually would buy something like that. At first, Maybe 60-70% of donations would actually be used to help the women, but gradually, during the growth stage of the campaign, I could try to slowly up the percentage and bring it closer to 100.
There isn't really anything to put a warranty on. However, once the campaign entered the growth stage of the product life cycle, I may be able to involve some schools with getting donations, like I've mentioned in other assignments, similar to those of the American Heart Association, where they give forms to kids, then reward them with prizes once they've reached some sum of donations. Then, I could guarantee that if they sent back the item if it was damaged, I could deliver a new one in its place, same for any potential merchandise sold.
Like I said under budget, at the beginning, I may have to start out with only 60% of the donations going to the cause, and if so, here's a good website I found about the grades for philanthropic causes. https://www.charitywatch.org/charitywatch-criteria-methodology I'd probably aim for a B at first, but in actuality may be starting around a C.
Items sold in the merchandise would employ the $_.99 strategy.
For the school donations like the American Heart Association thing (please look at Product->Warranties/Guarantees for more info on that) I know that the Yankee Candle Fundraisers or maybe the American Heart Association as well, but at least somewhere, (I don't quite remember where) would offer a big prize that was fairly expensive, usually some sort of technology, and would be given to the kid at the school who raised the most money. That way, those who were trying to get donations would want to try to get more even after reaching the highest level of donations. For example, I could offer a hoverboard or a drone, or something else that kids would want to have. If that was too expensive, there were also prizes for the class that collected the most money, like an ice cream party, which could also work, and would probably cost less, though it might be less of an incentive.
Introductory - Like I've mentioned, because of higher costs that will be necessary at the start for marketing and advertising, I may have to start out around only 50% of the donations getting to be used for the cause.
Growth - If the campaign continued to grow, I would be able to up the percentage of donations going to the cause, and lower the marketing costs. This would probably bring the campaign to about a rank B, or B+.
Maturity - As the campaign matured, it could probably reach about a rank A at some point.
Decline - If the campaign helped and abortion and abandoned children rates went down, people may not see the reason they should continue to donate anymore. However, by implementing the school system like the American Heart Association, the schools generally come to see it as an annual thing which will help keep that going, and I could also continue to help promote the product, though I may have to up the amount of the budget cut out for marketing and advertising, by showing how the we shouldn't stop now, but should try to keep going to lower the rates as much as possible, kind of like the truth campaign, for "being the generation to end smoking."
The majority of donations will probably be made through the Internet, from a website, though I hope to be able to put those paper slips in stores at the check out counters like the ones at HEB for food banks or hospitals, at least where I live. I also hope to be able to do, as I've mentioned before, bringing the campaign to schools, like Yankee Candles and American Heart Association fundraisers. There isn't really a necessity for a physical store anywhere.
Donations are probably better fit to be direct, and over the internet, though getting local stores like HEB to help out wouldn't hurt, though I don't know if that would cost money or not, and what using stores would count as (retailers, distributors, wholesalers?...)
Television and Youtube video ads, not really specifically targeted to any types of videos (for Youtube), unless it costs less that way. If so, maybe after videos involving children or female empowerment? For television, children wouldn't really understand or tell their parents about such a cause, so mainly after shows intended to be shown to adults
Social media accounts
Stories of the women who have suffered from the lack of these products and/or how donated money has helped
Pictures of the women smiling after they received help or children in those countries in orphanages, or pictures of the events happening, telling people how they can help or what they've already done by donating
Link to website to help attract new people to donate
Billboards strategically placed near where parents visit, such as schools, highways, by higher income communities
Speaking engagements at PTA, also known as Parent Teacher Association, meetings at school, allows the campaign to be brought to the attention of more parents
Direct Sales over the Internet
Distributors/Wholesalers? at stores in check out lines like those in HEB that allow customers to donate $1, $3, or $5 to food banks or other companies
Schools and children, don't know what that counts as
Give a discount on campaign merchandise once a customer recruits specific numbers of people/give away of merchandise once a customer donates a certain amount of cash, reaching different levels like bronze, silver, gold, or platinum.
For annual school fundraising, students usuallyy ask their parents or parents’ friends to donate,
Annual school fundraising (envelopes which they would give to the students and reward them with fun prizes based on how much money they raised)
Limited edition shirts or other merchandise that could be bought online to encourage repeat customers to continue donating.
Campaign could host monthly or weekly events where people could help distribute items to women in need in third world countries
Social media accounts?
Try to talk to many groups of people, like key organizations, maybe even something like ted talks
Try to become a guest on local radios or tv shows
Make good pitch letters and send them to reporters or other news broadcasting places