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GE a hard act to follow sem nome (Actions (Alienate financial business…
GE a hard act to follow
Strategy
Shrink financial business
Focus on industrial equipment
Globalisation
Forming partnership with governments
Join software makers because they need to be in sw
Operational Excelence
war on Corporate burocracy
Fast work
Six-sigma
Customer intimacy - seek customer feedback
Boost in research and development
Actions
Acquire
Alstom - energy business
Alienate financial business
Public offer on synchrony Financial
Quit consumer finance
2 years before GE launched GE access - a network of 600 experts to provide non-financial advice to clientes to GE capital
Go out of some low-making initiatives, such as plastics
Built a new research centr in San Ramon
Launched the industrial internet - to bet on software
Focus on emerging markets for Globalization
Supply chain closer to where it is selling equipment
Centralise operations
Improve six sigma initiatives
Seek for customer feedback
Jeffrey Immelt
Influence/ cause
Welch Shadow
2008 - Financial Chrisis
Decresase in GE share price
Business demand for Gas Turbine
European Union anti-trust regulation
9/11
Economy slowed
Public spending priorities shifted infrastructure to defense
Lehman Brother Colapse in 2008 - Financial chrisis: GE wa exposed to mortgage lending
2007-2014
