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Online_Marketing_Apparel (Payment (Cash on Delivery, Debit/credit Card,…
Online_Marketing_Apparel
Information
Find information
Brand Reputation
Company’s brand reputation
Renowned Brand
Culture
Culture influences
Quality
Judge the quality
Peer
To amaze others
Options
Many options
Varieties
Buying Process
Easy buying process
Country of Origin
Not available in city
Influences of Country of Origin
Culture
Culture influences
Deals
Voucher I received of my previous purchase
Discount received over previous purchase
Distribution
Excellent exchange/ return goods experience
Time of delivery
Experience
Someone else’s previous experience
Impulse
Buying unplanned products
Convenience
Mmore convenience
Distribution
Subscribed express delivery option
If brand is not available in stores
On time Delivery
CSR
If brand is doing CSR
Bad experience
Faced bad experience
Buyback offer
Assurance of refund
Preference towards discount on next purchase over refund
Buying Process
Clear guidance
Celebrity
Endorsed by a good Celebrity
Endorsed by a Local Celebrity
Brand Reputation
Not so famous brands
Quality
Original products
E-marketing
Pop-ups
Social Media
Popular on social media.
Trending over social
Reviews
Online reviews influences
Impulse
Flash sale
Reference
Experiences shared from my boss
SMS/E-mail
Influenced by SMSs & E-mail
Promotions
Directly/indirectly influences
To find out the sales promotional
Price
To identify best prices
Reference
If one of my known people has bought from a specific website
Payment
Cash on Delivery
Debit/credit Card
Net banking
E-wallets
Peer
Influence of friends
Influence of relatives
Acceptance from society
Website
Link provided by search engine
Design of a website/ Application
Trust
Check the reliability
trust of the websites
Time Saving
Saves time