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Benchmark Skills report PR Plan (Assets (Infor graphic on 8 key findings…
Benchmark Skills report PR Plan
Launch email to target Internet List
Launch on social (organic)
Content amplification (paid)
QUUU promotion of Info graphic and article
Youtube promotion of Video?
Linked In promotion to people with training manager in their title
Add content to Linked In as an Article and promote
Promote across online real estate
Social channels and Email
Guest blogging opportunities
Raconteur-Thomas Brown? contact
Complete outreach
Who do we know that might share/ cover
IABM
Pete - pitch article on it to editor he knows
Use #journo request to promote ( pete)
Assets
Launch Email
Infor graphic on 8 key findings
4)
Junior Levels Missing Core Skills
Good technical skills little knowledge of basic markeiting skills ad sound marketing tactics
2)
Lack of Analytics Skills Gap at all levels
A big concern in what should be a data led medium
5)
Senior roles lacked technical skills
1)
Over reliance on Email marketing across the board
6)
SEO is stil llargely a mystery
Visible in all levels and in all industry sectors
7)
Programmatic Knowledge black hole
8)
Visible in all levels and in all industry sectors
3)
Content Marketing Skills Gap
Although the industry has embraced content marketing few people have really mastered it. No user journey, Little knowledge of SEO or advanced social media,
Explainer Video summary?
Press release
Web page Versions for key ares of interest
Agency
Automotive
B2B Services
Charity
Consultancy
Consumer Goods
Ecommerce / Online
Education and Training
Financial Services
IT Technology / Telecoms
Leisure / Entertainment / sport
Media and Publishing
Retail
Web page explaination
'
New research shows worrying lack of digital marketing skills within the UK workforce
'
Post with key benchmark generic Graphic
Call to action: See how your skills stack up and take the benchmark.