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Purple Karrot User Journey (Search for the website. (Key words, Ad's…
Purple Karrot User Journey
Search for the website.
Key words
Ad's via social Media
Connectivity with Schools
Connectivity with Universities
Connectivity with recruiters
Connectivity with industries
School/Uni Leaver
Research Industries
Search
Research Career Websites
HSC focussed
Trade
Professional
Career Confused
Research industries
Courses
View Courses in related fields
Accreditatations
Look at outcomes
Look into Uni's
Cost vs Reward
Too hard
Enrol
Too much fluffy info!
Leave the search
Industries
Look into industry
Links to uni website
Talks about courses
Talks about qualifications
links to more university and tafe courses
Links to particular organisation
Looks interesting but no day to day info
Not enough inforation
uninformed decision
Parents
Assists students based on their knowledge
Career Advisers
HR
Call for job
Receive candidates
Sort through basic criteria
Create long list
Create short list