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[G5]Growth through Innovation (Organizing for Innovation (chaotic…
[G5]Growth through Innovation
Developing an innovative Capability
An Innovative Capability
The firm's ability to develop new products and services and to manage the innovation process
Ability to appropriate the gains from innovation
Rational Plan
Designing
Developing these ideas
Generating Ideas
Commercializing in the market
Which strategy to adopt?
Innovative stategy
Follower strategy
Decided by innovative capabilities and appropriate gains
Keys to innovative
integrate diverse knowledge
effective line of communcation
cross functional teams
broad and share value
Provide motivation for innovative
invest in R&D
other upside incentive
give greater ownership
sharing responsibilities by taking risk
absorptive capacity
leading edge reserach
reward outside performance
joint venture alliance
Organizing for Innovation
chaotic
skunk works idea
disorder and conflict
Pros
startups
creative solutions
breakthrough products
fast or slow?
Cons
difficult to control
much conflict
sequential
Project passed from on to one
iteration and looping
Pros
ensure that each step is well executed
good when...
high uncertainty
lots of time is available
market environment is relatively stable
Cons
speed and responsiveness
accumulated learning potentially
concurrent
cross-functional teams that overlap one another
All functions work together
Pros
learning improves
faster then sequential
incremental products
Cons
big time commitment
front-loaded
resource intensive
not home run
overlapping matrix
overlap between
Protect iP
Ability
legal protection
patent , copyrights , trademarks
trade secret
First-mover advantages
Customer loyalty or branding
Network externality
Learning curve
value of a greater service increases as others consume it
diffusion among customers
ability to meet growing demand
large lucrative early market
easy to adopt products
imitation by competitors
IP that can't be backward engineered easily
Difficulty
secrecy -//employee , trade secrets//
tacit knowledge //隱性知識//
enforce , acquire
Determining an Innovation Strategy
Need to create a climate to generate and pursue novel ideas
Having a knowledge management system within the organization
What are the underlying incentives to innovate
Encourage free flows of information
Having effective development processes in place
The organization of tasks
The tenure of people
Selecting ideas for development
Coordination
Assimilating knowledge outside the boundaries of the firm
Growing through innovation
What is innovation?
New way to create and deliver value
Why innovation is important?
Drives economics growth
Creative destruction
Innovation is Difficult
Large capital investment
ROI is difficult to access
Arrive unannounced and from far afiled
Who innovates
Demand pull vs technology push
User vs producers
Explorers vs exploiters
"Skunk works" vs planners
Entrepreneur vs large incumbents
Breadth vs depth of expertise