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G1-Netflix：watching movies without going out 1513613662988 (How to run it?…

- - - - Pure Software , and resigned by himself in 1996
      - Netflix , funded with Marc Randolph in 1997
      - It's not selfish to fire someone.
        company needed him to protect (in 2000)
    - - The Internet Age (互聯網時代)
      - adjustment price strategy (rental prices - , video streaming media +)
      - enterprise transformation (House of Cards)
      - profit model
      - decision maker's stress resistance
        (substantial user retirement subscription , stock price plunge a lot)
      - OTT（over-the-top）// copyright authorization - media platform - number of users - make content
        
        content quality
        
        freely choose to see
- - - - "film experts" vs. :check: "Impulse spending papa" :green_cross:
        
        based on a group of people who seriously watch movies.
        
        focus on feature film
        
        Avoiding Frontal Conflict with Blockbuster
        
        focuss on the newest movie
      - Solving Inventory Problems by creating their Recommended System
        
        Logistics System: :red_cross:
        
        using big data to set a platform(Cinematch ) :check:
        
        Movie introduction & Rating
        
        Accumulate analysis data and recommend it
        
        finally focus on Logistics System:
      - "Payment mode for eating full" :check: vs. "Traditional rental mode" :green_cross:
        
        solve the store is not enough
        
        solve the slow velocity of borrowing and returing films
  - - - Cooperation with Starz
    - - ensure that system problems can be eliminated within 10 minutes,
  - - - client：The impulsive consumer who just want to pass the time.
        
        Profits: video tape , DVD ，each with $3~$5 USD.
        
        Manpower: use part-time employee
        
        Video: solve the video authorization; rental the new film.
        
        Others: the overdue fine
- - - - Marvel & Star wars
        
        Highest market value media company
        
        Dismissal :red_cross:
        
        Disney flix
    - - Fast & Furious
    - - Higher Ground Productions
    - - Variety show
  - - - Drama
        
        Domestic
        
        Foreign
      - Comedy
      - Animation
        
        Adult
        
        Children
    - - Movie
      - Documentary
- - - - DVD or VHS?
        
        cooperate with DV player
        
        free coupon
        
        copy of coupon
        
        loss of one million dollars
        
        Netflix focus on DVD first
        
        competitor Hollywood video comes
        
        VHS
        
        online rental mode
    - - use data to analysize :check:
        
        arrival time
        
        growth 300%
        
        unlimited watching
      - DVD becomes popular :check:
        
        Hollywood video lose
      - Video inventory cost problem
        
        Cinematch :check:
      - lose money more than fifty million US dollars :red_cross:
        
        ask Blockbuster to acquire them
    - - Blockbuster's retail sale declines
        
        John Antioco
        
        rise the stock of hot video :check:
        
        misjudgment of online rental market :red_cross:
        
        VHS turns into DVD :check:
        
        Ivangis
        
        establish Blockbuster online rental website
        
        Netflix rise the price :red_cross:
    - - John Antioco cancel late fee :red_cross:
    - - Netflix cooperate with Walmart
        
        Netflix offers list of possible purchase DVDs
        
        Walmart offers customers who may want to rent a film
      - Netflix reduce the price
        
        Blockbuster follow #
    - - War of price started
        
        Blockbuster cut down more price than Netflix
        
        special price during festival
    - - Walmart give up the market of online rental
        
        Netflix introduce customers to buy DVD on Walmart
        
        market value win :check:
        
        Walmart give customer list to Netflix
      - infighting in Blockbuster
        
        John Antioco
        
        financial crisis #
        
        Ivangis
    - - Blockbuster's all-round rental plan
        
        mixed rental service for stores and networks
        
        arise from the dead
      - Netflix rise the accuracy of Cinematch
    - - the threat from Blockbuster
        
        merger Netflix and Blockbuster :green_cross:
      - John Antioco leave Blockbuster
        
        Jim Keyes take place
        
        bankruptcy