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Martin Cagan (Difference between companies good product (Role of product…

- - - - PO is just a backlog administrator
- - - - The riskiest think you can do is not take risk
    - - Value RIsk
        
        Why customer buy?
        
        Why customer chose you?
        
        Why the product are in sale
      - Usability Risk
        
        Make sure that customer want to use is how they think will use it
        
        Designer
      - Feasiability Risk
        
        Tecnical possibility
        
        How to build this
      - Business Viability Risk
        
        Refering to different contrain that has operate
        
        i. e. legals
        
        privice
        
        security
      - tackle this riscks before write a line of code
        
        MVP is confuse concept
        
        Most people think that MVP is funcional
        
        15 to 30 iteration per week
        
        diferent that delivery that is 1 our 2 iteration per week
    - - Marissa Mayer
        
        To Innovate you need to collaborate
        
        Not use engeneer just to code but to innovate
      - Define and Designe Collaborative
        
        PM ask a solution to designer e designer definide wireframe to engineer
        
        this is waterfall
        
        Technology (the enabling technology) drives functionality as much than functionality drives tech. tech drives designe as much than desing drives tech
      - Product Managemnet
      - UX Design
      - Engineering
    - - Doesn't mather how many features are you delivering
      - The question is if you are solving the problem
      - Focus on results not outpout
        
        Product teams exist to solve problems in ways that your customer, yet working for your business
        
        This is harder than implementing features
        
        10% of roadmap microsoft work
      - Roadmap is output
        
        priority features - output
      - between 10 and 40% of your idea will actually work
        
        Most team just see this after build and delivery
        
        good products team know that 10% that they build will work.
        
        so they dont pay engineer to build
        
        dont waste time of engineer
      - most risk is value
        
        but the team do not test this
        
        because they think the roadmap is the only truth
      - How do we do this?
        
        lot of thecnincs
        
        4 kind of prototipes
        
        "IF we get the culture right, most of the other stuff will happen naturally on its own" Tony Hsieh
        
        No customer ever asked Amazon to create the Prime Membership program - Jeff Bezos
        
        Customer dont know what is possible in tech
        
        What we want until we see it?
        
        we dont know
        
        The most important thing is to know what we can´t know - Marc Andreessen
        
        IF we know that just 10% of your ideas will work we need to good to try it before delivery
        
        Mercenaries develop a produt for engineers or disigner, missionries for the customer
        
        Visit a customer minimum once a week
        
        it´s not abou t a new process, but a conception model
        
        Delivery is optimize to learning fast
        
        15 - 30 iterations per week
        
        Delivery is otimize to running a business
        
        we need to be able to delivery somthing solid to customers
        
        We dont build product, we build prototipes