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G3-[BGS]Growth through innovation (Organizing for Innovation (Chaotic…
G3-[BGS]Growth through innovation
Intellectual Property(IP)
Patent, Copyright and Trademark
Why is difficulty protecting IP
Legal protection can be difficult to enforce
No guarantee
Secrecy is hard to maintain
Tacit knowledge gets diffused eventually
Employer may leak it out
Value may be created by a collection of advances
Patents have a limited lifetime
Legal protection is expensive to acquire
When to protect IP strong
Innovator (First-mover) takes advantage of it
Legal protection is strong
Imitation by competitors is difficult
Diffusion among customers is fast
Keep the trade secret is another option
Coke
Organizing for Innovation
No single best way to organize!
Chaotic
Generate idea then act
Disorder and conflict
👍 For startups, it may be the easiest
👍More creative solution
👍For "breakthrough" product
👎Difficult to control
👎Too much conflict can be bad
Concurrent
All functions work together for the entire project
👍Learning improve within team and firm
👍Faster than sequential
👍Best for "incremental" product
👎Big time commitment for team
👎Front-loaded resource intensity
Overlapping
Create cross-functional "design house" from market & engineering
👍Limits hand off problem
👍Motivates team
👎Large amount of effort to implement
Sequential
Project passed from one function to the next
Can be iterative or looping
👍Each step will be executed
👍When you have high uncertainty about project, lost of time,
👎For accumulated learning & for speed
IP protection
Strong
Complementary
#
Make decision tree
#
Complementary assets
The characteristics of complementary asset
Tightly held
The asset is rare or hard to imitate
Free available
Easy to build or develop
Two types according to dependence
Specialized
asset unilaterally depends on the innovation, or in contrast
Cospecialized
bilateral dependence
Those assets necessary to translate an innovation into commercial returns
Open Innovation
Innovation that arise through more of ecosystem of the organisation
Network establish outside organizations
Ways to innovate
Corporate venture capital
M&A
Internal R&D
Alliance
Licensing
New product development
Capabilities to innovate
Able to assimilate knowledge outside the boundaries of firm/ Absorptive capacity
Innovation Strategies
Frist-mover Strategy
The idea of creating new product or services.
From Zero to One
Fast follower Strategy
From one to inifinity
Imitate the first-mover
Wide
Tight
Innovator
Difficult to make money
Bargaining power
Holders of complementary asset
No good option
Use market
Integrate
License or integrate