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Marketing Idea (Referring veterinarians (Seminars (Underwood, Carrara,…
Marketing Idea
Referring veterinarians
DC and PB visits cotinue
Sylvia - visits to identified problem clinics
Conference
Seminars
Underwood
Carrara
Jindalee
Open day
Phone calls
Mostly Ann T and PB
E-mails
Medicine
Mostly Ann T and PB
Surgery
DC and PD
Vet only facebook??
Newsletter - cases
Focus groups
1 x 12 happy
1 x 12 unhappy
Collaboration with companies
Cenvet
Medical Plus
QML
Royal canin
Hill's
Links to all of these??
Understanding the machinations of online marketing
SEO
Website linking
Linking with external businesses
Yes/No
Yes no
Facebook
Syl go on course??
Market research
Focus groups
Clients
Owners
Web traffic
Facebook traffic
Ibis report
Collaborative companies
As below
Collaborative research
UQ Students
Any teaching opportinities
Give them an excellent experience at VSS on pracwork
Build collaboration with UQ
Lecture at conference
With studies
1 resident in charge of this
Reminder to vets every 1-3 months
Graduation dinner
Medicine and surgery partners
Prizes
Network on the night
Restart the graduates night
Direct to clients
Facebook
Web search
Website
Staff
Written Bios
All staff to write
Video Bios
What you love about vet and about working at VSS
Research papers from each staff member and links to those available
Intern research - the title of each for the last 5 years
Blogs
Written
Video
Diseases
Bios
20 questions
What do you love about vet
What do you love about working at VSS
What is your favourite animal
Where are you from
Research
Conference
Videos of the day
Advertising
Brochures
Billboard
Flyers
Advantages
Number of personell
We can afford to send people out to UQ to lecture or assist in pracs
Case volume
Brand
Reputation
Content
Portal for staff to collect and upload
Check with 2 people (Vet and Syl)
Permission component needs to be better written
VSS staff
Newsletter
Great cases
Birthdays
Bios of all staff starting with the newest
Regular staff updates
E-mail
Other - centralised info
Budget