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River Island Customer (Age profile ranges from 20-60+, Varied customer…
River Island Customer
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Varied customer profile looking for different things e.g. workwear, festival wear, swimwear, etc
Younger customers can always be seen in store however not purchasing as the price point would be slightly too high for them
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Customers lean towards sequins, "bling" jewelry, and the brighter the better in accessories and non basic lines
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Copy trends on blogger/influencers, once seen on a popular blogger trends can sell out
Customers not as trend driven but this may be due to a fault on River Islands side e.g. not having trend fast enough, weak VM displays
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Festival goers, such as Longditude, Electric Picnic, Body & Soul
Works Monday to Friday, socializes at the weekend
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Many business people who are passing the store daily who are accountants, bankers etc tend to be quieter more conservative by nature however still like nice clothes just not in loud prints and without embellishment.
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Customers not driven by Fashion industry trends but the trends they see on TV of influencers this is where the Topshop/Zara customer is being missed by RI