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G3 - Netflix (compare to Amazon prime video (Free trial period💵❌ (N:30…
G3 - Netflix
compare to Amazon prime video
Free trial period💵❌
N:30 days
A:7 days
watch on several screens at the same time🖥📱💻
N: premium -4； standardl-2 ; basic-1
A-3
Chinese interface🀄️
N: YES
A: NO
Monthly fee💰
N: US$ 7.99~1399
A: The first six months, US$2.99/ month; after six months, 5.99/month
Original drama
N:45 sets
A:15 sets
Number of videos
N:10,000 episodes, movies and TV shows
A:2,000 episodes and 18,000 movies
background
2002 IPO
2003 first profitable year
1999 monthly subscription
2011 original content
1997 netflix founded
challenges
getting more global🌏
getting profitability and stop consuming cash💸💰
the war🗯
Blockbuster❌
impulse buying
pride
order
balked at the idea of entering “the online revolution”
Netflix⭕️
recommended system
planned buying
logistics center
buffet
services
qwikster
disc rental
streaming service
Business Model
Value Proposition
:black_flag:
the best customized proposal algorithm
Customer Segments
:red_flag:
households with income levels of $30,000 and up
Revenue stratagy :money_with_wings:
Monthly Membership Fees
1 more item...
the ages of 17-60
people who are too busy to go out and shop for movies
Cost structure :moneybag:
Research and development cost
Technology and development cost
Marketing cost
General and administrative cost
Production cost
Licencing cost
No interruption of ads
a legitimate access to large number of movies and TV shows
supported on widest range of devices (PC, TV, mobile, gaming consoles)
releases new and exclusive series as full seasons