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【G4】Growth through Innovation (Who innovates? (Users vs producers, Breath…
【G4】Growth through Innovation
Who innovates?
Users vs producers
Breath vs depth of expertise
Demand pull vs technology push
Explorers vs exploiters
Entrepreneurs vs large incumbents
Skunk works vs planners
Two strategies of Innovation
Innovators(first-mover) strategy
Follower(second-mover) strategy
Two factors
A firm’s innovation capability
A firm’s ability to appropriate gains from innovation
An Innovative Capability
Keys to innovation
Build absorptive capacity
Integrate diverse knowledge
Provide motivation for innovation
Organizing for innovation
NO single best way to organize
Best way depends on competition...
Can be organized in a number of ways
Chaotic(unidivisional)
Sequential(functional)
Concurrent(project)
Overlapping(matrix)
Creating a climate to generate and pursue novel ideas
Designing an effective development process
Assimilating knowledge generated outside the boundaries of the firm (absorptive capacity)
What is Innovation?
Innovation refers to the development of new ways to create and deliver value.
Feature of Innovation
R&D is a large capital investment
Return on Innovation is difficult to access
Innovative breakthroughs often arrive unannounced and from far afield.
Why Innovation is important?
Innovation drives much on economic growth.
Given the ever-unfolding process of “creative destruction.”
no strategic position is sustainable in the long run.
Ability to Appropriate Value
Ability to protect IP
When is ability to protect IP strong?
Imitation by competitors is difficult
Diffusion among customers is fast
First-mover advantages are substantial
Legal protection is strong
Control of important complementary assets
How tightly held is the complementary asset?
Freely available
May be purchased on factor market
Easy to build or develop
Tightly held
Asset is rare (not widely possessed)
Asset is hard to imitate or substitute for
.
103214070 袁 丹
103212019 張 杰
104212053林仲佑
104212025 吳宛庭
104212050 邱奕明
106212504 游文隆
Widely Available or Generic
Tightly Held and Specialized
Determining an Innovation
Which is the best?
It depends.
#
The innovation on the assets
The assets on the innovation
Specialized
Co-specialized
Specialized
Generic
Innovator
Difficult to make money
Holders of complementary assets
Party with Bargaining power
Complementary Assets
Weak
Strong
IP Protection
(No Good Options)
(Use Market)
(Integrate)
(License or Integrate)
Dependence of the innovation on the asset
Dependence of the asset on the innovation
Asset holder has
bargaining power
Innovator has
bargaining power