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G2：Netflix's Life Stream-the Kingdom of Entertainment and Network…

- - - - People stuffed DVD in Envelopes
      - Cash Intensive
        
        High Cost
        
        Plastic (CD) and Paper
  - - - Let People Run
        
        :red_flag:Leadership Substitute
        
        Intrapreneur
        
        :red_flag:Transformational Leadership
        
        Intellectual Stimulation
    - - France (Europe)
        
        :red_flag:Cross-cultural Management
    - - :check:High Integrity and Personally Compelling
      - :check:to the Right Direction
  - - - AI Space-Failed Start-up
      - 1991 First Company-Pure Software
        
        1997 Acquired by Rational Software
        
        1997 Found Netflix
  - - - Brainstorming
        
        Keep up with time
      - Trust
- - - - Order
  - - - Recently less people watch TV
    - - Easy to bring
      - Convenience
    - - Subscribe
        
        iQIYI
      - Counterfeit/Fake
        
        DramaQ
        
        ChinaQ
        
        dailymotion
- - - - Product
        
        Full seasons of TV shows
        
        A variety of movies
        
        TV episodes of original content
      - Price
        
        Tiered payment
        
        The more money paid, the more options offered.
      - Place
        
        Online
        
        Netflix is one of the world’s leading Internet television network reaching over 190 million members. (Netflix Media Center)
      - Promotion
        
        Putting the Advertisement on Social Media based on "collected data".
    - - Competitive Edge
        
        The original content
        
        Brand creation
        
        The subscription concept
      - Famous Work
        
        Cards of House
        
        Th1rteen R3asons Why
        
        Sense8
        
        Narcos
    - - Start in 1997
      - In 2007
        
        Launching the first streaming product because of the appearance of Youtube.
        
        Getting Starz deal.
        
        Getting Xbox deal to get on the TV
      - From 2008 to 2010
        
        Consolidating Netflix in the U.S
      - From 2010 until Now
        
        Getting more global and getting more into original content.
      - Now in the U.S
        
        A study showed that the number of Netflix subscribers now equal that of all the cable subscribers combined; 73% of all US households.
    - - The second stage
        
        Competing with Blockbuster
      - The third stage: Now
        
        Getting more global and more into original content.
      - The first stage
        
        Getting profitability
    - - Getting more global and more into original content.
      - Developing and consolidating the brand image.
      - Bringing full consumption and enjoyment to the consumers.
  - - - Expansion -3Cs-
        
        Cost
        
        to give it almost instantaneous access to potential new users without charging
        
        negotiations with cable and cell phone operators
        
        Competition
        
        main challenge comes from local competition
        
        Amazon Prime's streaming service
        
        tinkering with different formats for the way(104 million subscribers in nearly 200 countries)
        
        interactive technology
        
        story branching options
        
        Content
        
        it often got translated subtitles
        
        improved its own internal translation tools
        
        foreign audiences and different content
      - Area Restriction
        
        China
        
        Indonesdia
        
        Russia
    - - Amazon Prime video
      - HULU
      - Youtube
      - DirecTV
      - Sony PlayStation Vue
    - - Collaboration
        
        the licensed right to air such shows and movies
        
        The Walt Disney Company and Epix #
        
        Marvel Netflix Series
        
        Prime Entertainment Group
        
        Leonardo DiCaprio’s Documentaries
        
        Unbreakable Kimmy Schmidt
        
        Roku’s 4K Content
      - Diversafaction
        
        limited
        
        70% earnings from a single business(streaming media industry)
        
        Changes
        
        1.producing their own content
        
        2.making alliances with Internet providers
        
        3.licensing agreements with major studios/producers
      - Specification
        
        Full Technical Specifications
        and Operators Manual
      - Industry Transformation
        
        a small DVD rental company
        
        global leader disrupting the big TV networks
        
        digital disruption and transformation
- - - - Tina