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Theory of Snapchat: Is it dying? (Problems with Snapchat (Content…
Theory of Snapchat: Is it dying?
Vs. Instagram
Offers content discoverability superior to Spanchat
Has acquired over 32% of Snapchat's users
Easier to find people to follow
Easy to find new content
Copying Snapchat in a better, smarter way
Summarised all of Snapchat with 1 feature :star:
New users, rising everyday
Problems with Snapchat
Content discoverability
Need to know the content, go directly to it to follow
Not listening to the consumers :fire:
Incomprehensible UX (bad redesign)
Feed is "garbage" filled with Buzzfeed content and other clickbait content that does not add any value and possibly
duplicates. Its dumpster-fire.
Stock plummeted by 20% :explode:
Losing to competitors
Casual users are leaving, resulting in less views. Core users are affected by this.
:warning: Celebrities are leaving
People hate Snapchat
1.5million signatures on Change.org
Decreasing views on UCG (including big brands)
Evolution
No unique features since disappearing messages
Not enough improvements to existing features
No multiple logins :fire: