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Tutorial: Culture (Exercise "I am" 20 statements (Develop set of…
Tutorial: Culture
Exercise "I am"
20 statements
10 developed categories
Beijing university students: group memberships
Largest categories for Tute:
Personality characteristics, traits
Develop set of categories
Cover all meanings represented by the responses
Subjective; must have consensus
Mutually exclusive
Content analysis
Identity: Indvidualism vs Collectivism
Independent societies
Insists on ability to act on own
Need for individual distinctiveness
Self is distinct from others with constant attributes
Prefers egalitarianism & status based on accomplishments
Conviction that rules on behaviour should apply to everyone
Interdependent societies
Prefers collective action
Desire for harmonious relations within group
Self is inextricably linked to others, attributes are dependent on the situation
Acceptance of hierarchy and status based on: age, group membership
Prefers rules that take context & particular relationships into account
Issues
Complex
Often over-simplified
Changes over time, situation (eg. growing competitiveness in China, Japan)